Research Executive Analyst

WPP MEDIA; Greater London; Hybrid; GBP 35,000 - 50,000; Full time

Job summary

A leading advertising agency in Greater London is seeking a candidate to support advanced research projects. The role involves collaborating with stakeholders, leveraging AI for data insights, and driving awareness of research outputs. The ideal applicant will possess strong analytical skills and be able to clearly communicate complex findings. This hybrid position offers competitive benefits, including health plans and paid time off, while fostering a data-driven culture within the organization.

Benefits

Competitive medical insurance

Group retirement plans

Paid time off

Employee mental health awareness days

Qualifications

• Experience in data visualisation and analytics.
• Ability to present findings to diverse audiences.
• Skills in advanced research methodologies.

Responsibilities

• Support Research Director in bespoke research projects.
• Leverage AI tools for data collection and analysis.
• Evaluate and adopt innovative research methodologies.
• Identify trends for reporting using AI.
• Drive awareness of research outputs across the business.

Skills

Strong analytical skills

Data visualisation and insight extraction

Ability to communicate complex findings

Proactive learning of new technologies

Job description

About WPP Media

WPP is the creative transformation company. We use the power of creativity to build better futures for our people, planet, clients and communities. For more information, visit wpp.com.

About WPP Media OOH: A Leading WPP Media Brand

WPP Media OOH is the UK’s #1 specialist out-of-home (OOH) agency, part of WPP. We work with more of the UK’s leading brands & agencies than anyone else to influence valuable audiences on the move. We are a diverse group of passionate experts, united in our devotion to one medium.

Role Summary and Impact

Support Advanced Campaign Effectiveness Research

• Collaborate with the Research Director and internal teams to design and execute bespoke research projects.
• Leverage AI-powered tools and OMS platform features to automate data collection, questionnaire development, and visualisation.
• Join stakeholder meetings to define research objectives and ensure alignment with business goals.

Innovate with Modern Research Methodologies

• Combine traditional research approaches (online interviews, desk research) with innovative techniques such as eye-tracking, synthetic respondents, and advanced AI solutions.
• Continuously evaluate and adopt new AI-powered research tools to enhance data quality and efficiency.

Lead and Evolve ‘Alfresco Life’ Consumer Research

• Identify emerging topics and trends for reporting, using AI to prioritise areas of interest.
• Draft and script questionnaires, analyse data, and write up key findings with a focus on predictive analytics and future-facing insights.
• Drive awareness and usage of ‘Alfresco Life’ and other research outputs by sharing interactive, AI-enhanced reports across the business and with clients.

Champion Insight Tools & AI Adoption

• Build expertise in OMS’s suite of insight and analytics products, ensuring the wider business maximises value from these tools.
• Partner with tool providers and the Research team to train colleagues on best practices for AI-powered research and data analysis.

Enable Stakeholder Growth Through Data-Driven Insights

• Work with the Research Director to support internal stakeholders, helping them grow client business by applying advanced research methodologies and insights.
• Promote a culture of data-driven decision-making and continuous learning across the organization.

Skills and Experience

At WPP Media, we believe in the power of our culture and our people. It’s what elevates us to deliver exceptional experiences for both our clients and each other. In this role it will be critical to embrace WPP & WPP Media’s shared core values:

• Be Extraordinary by Leading Collectively to Inspire transformational Creativity.
• Create an Open environment by Balancing People and Client Experiences by Cultivating Trust.
• Lead Optimistically by Championing Growth and Development to Mobilize the Enterprise.

• Strong analytical skills, with experience in data visualisation and insight extraction.
• Ability to communicate complex findings clearly and persuasively to diverse audiences.
• Proactive approach to learning and adopting new technologies and methodologies.

Life at WPP Media & Benefits

Our passion for shaping the next era of media includes investing in our employees to help them do their best work, and we’re just as committed to employee growth as we are to responsible media investment. WPP Media employees can tap into the global WPP Media & WPP networks to pursue their passions, grow their networks, and learn at the cutting edge of marketing and advertising. We have a variety of employee resource groups and host frequent in-office events showcasing team wins, sharing thought leadership, and celebrating holidays and milestone events. Our benefits include competitive medical, group retirement plans, vision, and dental insurance, significant paid time off, preferential partner discounts, and employee mental health awareness days.

Equal Opportunity

WPP Media is an equal opportunity employer and considers applicants for all positions without discrimination or regard to particular characteristics. We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers.

Hybrid Work

We believe the best work happens when we're together, fostering creativity, collaboration, and connection. That's why we’ve adopted a hybrid approach, with teams in the office around four days a week. If you require accommodations or flexibility, please discuss this with the hiring team during the interview process.

Legal

Please note this is a UK based role and requires individuals to have the right to work in this location.