Remote UK & Ireland Marketing Director – Growth & NPD

Lorien; Greater London; Hybrid; GBP 80,000 - 100,000; Full time

Job summary

A leading recruitment consultancy is seeking a Marketing Director to lead their UK & Ireland marketing strategy. This senior role requires proven experience in senior marketing positions, particularly within FMCG or fast-paced retail. Responsibilities include delivering category strategies, managing media budgets, and ensuring effective team leadership. The ideal candidate will possess strong commercial acumen and be able to influence at board level, driving brand activation and innovation.

Qualifications

• Proven experience in senior marketing roles within FMCG or fast-paced retail environments.
• Strong category management expertise and P&L responsibility.
• Exceptional commercial acumen and consumer insight skills.

Responsibilities

• Delivering marketing and category strategies to drive growth.
• Lead innovation and NPD processes for profitability.
• Oversee pricing and discount strategies.
• Manage media budgets and briefing processes with agencies to deliver ROI-driven campaigns.
• Drive social media, PR, and influencer strategies aligned with brand objectives.
• Collaborate with global teams on consumer insights and brand activation.
• Own and optimize the category marketing budget and ensure effective communication across functions.

Skills

Senior marketing roles experience

Category management expertise

Commercial acumen

Consumer insight skills

Leadership and team development

Ability to influence at board level

Education

Marketing/Business degree (MBA preferred)

Job description

A leading recruitment consultancy is seeking a Marketing Director to lead their UK & Ireland marketing strategy. This senior role requires proven experience in senior marketing positions, particularly within FMCG or fast-paced retail. Responsibilities include delivering category strategies, managing media budgets, and ensuring effective team leadership. The ideal candidate will possess strong commercial acumen and be able to influence at board level, driving brand activation and innovation.