Remote Learning Marketing Manager (SaaS & Credentialing)

Atlassian; Remote; GBP 50,000 - 70,000; Full time

Job summary

A top-tier software company is looking for a B2C-savvy marketer in Leeds to develop and execute marketing strategies for their SaaS-based learning programs. You will engage diverse learning personas, drive user adoption, and create compelling content across various channels. The ideal candidate has experience in SaaS marketing and a deep understanding of learning journeys and gamification. This role offers flexible working options to accommodate personal goals.

Benefits

Health and wellbeing resources

Paid volunteer days

Flexible working options

Qualifications

• Experience marketing SaaS-based learning programs (e.g., learning paths, courses, credentials).
• Deep understanding of learning personas and archetypes.
• Familiarity with cohort testing and segmentation.

Responsibilities

• Build and execute annual and quarterly marketing strategies.
• Champion customer success marketing and user enablement programs.
• Write conversion-focused copy for various platforms.

Skills

Experience marketing SaaS-based learning programs

Understanding of learning personas

Gamification strategies

Cohort testing and segmentation

Aligning marketing outcomes with business goals

Job description

A top-tier software company is looking for a B2C-savvy marketer in Leeds to develop and execute marketing strategies for their SaaS-based learning programs. You will engage diverse learning personas, drive user adoption, and create compelling content across various channels. The ideal candidate has experience in SaaS marketing and a deep understanding of learning journeys and gamification. This role offers flexible working options to accommodate personal goals.