Regional Sales Manager - Foodservice

FMCG Exec; Greater London; On-site; GBP 32,000 - 40,000; Full time

Job summary

A leading foodservice company is seeking a motivated Sales Executive to manage key accounts across Greater London. The role involves building long-term relationships with clients, understanding market trends, and driving sales growth through face-to-face interactions. Ideal candidates are proactive, experienced in foodservice, and passionate about quality. The package includes a salary up to £40,000 plus bonuses and a car allowance, offering a supportive environment with autonomy to excel in the role.

Benefits

Car allowance

Competitive salary

Supportive work environment

Qualifications

• Experience in foodservice, QSR, takeaway supply, or wholesale.
• Comfortable in customer-facing roles and managing a wide territory.
• Strong relationship-building skills.

Responsibilities

• Manage key accounts and build long-term customer relationships.
• Visit customers face-to-face daily.
• Open new business through sampling and menu support.
• Grow regional sales through wholesale partners.
• Adapt approach to local trends and flavors.

Skills

Customer relationship management

Proactive and self-driven

Foodservice industry knowledge

Commercial mindset

Influencing buying decisions

Job description

About the Role

Are you a hardworking, motivated Foodservice professional who loves being out visiting customers face-to-face and has solid industry knowledge?

This is an exciting opportunity to join a premium manufacturer known for over 40 years of craftsmanship, authentic recipes, clean-label options, premium flavour, and innovation inspired by street food and regional tastes. Their large, operator-focused portfolio and professional packaging formats make them a trusted partner for fast-paced kitchens across the UK.

To note, the primary location for this role is Greater London and surrounding areas.

What You’ll Be Doing

• Managing key accounts across your region and building long-term customer relationships
• Visiting customers face-to-face daily - owners, chefs, takeaways, wholesalers, QSR operators
• Opening new business through sampling, flavour demos, and menu support
• Growing regional sales through wholesale partners and distributors
• Understanding operator needs and adapting your approach to local trends and flavour preferences
• Delivering commercial results while building a strong regional footprint

The Ideal Fit

• Hardworking, proactive, and self-driven
• Confident in a customer-facing, on-the-road role
• Experienced in foodservice, QSR, takeaway supply, or wholesale
• Skilled in building relationships and influencing buying decisions
• Passionate about flavour, food quality, and supporting operators
• Organised, commercially minded, and able to manage a broad territory

Package & Benefits

• £32,000 – £40,000 salary + bonus
• Car allowance
• A growing brand with big ambition and strong market momentum
• A supportive environment with autonomy to own your region

Interested?

Apply now or message me for more details.