Regional Sales Manager

Dawsongroup Plc; Darlaston; On-site; GBP 60,000 - 80,000; Full time

Job summary

A leading asset rental company is seeking a Regional Sales Manager based in Darlaston to enhance growth within the Bus and Coach business unit. The ideal candidate will have a strong background in public sector B2B sales, showcasing their ability to build long-term relationships and effectively manage new business opportunities. The role offers a competitive salary, bonuses, and comprehensive benefits, including company car and life assurance. Join a company that values integrity and fosters professional development.

Benefits

Competitive salary and bonus structure

Company car and life assurance

Up to 29 days leave plus bank holidays

Funded training and professional development

Mental health and wellbeing support

Qualifications

• Proven track record in public sector B2B sales.
• Ability to build and maintain relationships.
• Full UK driving licence and willingness to travel.

Responsibilities

• Generate and manage new business opportunities.
• Build trust with key decision-makers in public sector.
• Deliver tailored proposals and presentations.

Skills

Public sector B2B sales experience

Excellent presentation skills

Strong communication skills

Attention to detail

Job description

About this Role

We're looking for a relationship-led Regional Sales Manager to drive growth within our Bus and Coach business unit, with a specific focus on the Ambulance and Patient Transport Services sector. This is a brilliant opportunity for someone who thrives on winning new contracts and building long-term partnerships, especially within the public sector.

Generate and manage new business opportunities across NHS and public service networks

Build trust with key decision-makers in local and national public sector organisations

Stay on top of funding models, procurement frameworks, and fleet strategy trends

Deliver compelling proposals and presentations tailored to the needs of your client base

Work collaboratively with teams across sales, operations, and asset management

About You

You'll be an experienced public sector sales professional who knows how to open doors, but just as importantly, knows how to keep them open. You have the confidence to lead conversations, the curiosity to understand client challenges, and the resilience to turn strategy into sales.

Proven track record in public sector B2B sales, especially in contract or fleet-based environments

Excellent presentation and communication skills

Full UK driving licence and willingness to travel regionally

Comfortable working independently and contributing to a close-knit team

Strong attention to detail with a customer-first mindset

Even if you don't match every skill listed, we encourage you to apply, as great potential matters to us.

About Us

Dawsongroup is one of Europe's largest asset rental businesses, known for premium service and trusted partnerships. In our Bus and Coach business unit, we support essential public services with dependable vehicles and contract solutions.

Operating for over 85 years with a portfolio of over 32,000 assets

Trusted by local authorities, ambulance services, and patient transport providers

A culture that values integrity, customer care, and long-term thinking

Award-winning service and a track record of innovation in fleet rental

About Your Future

We believe in hiring people for where they can go, not just where they've been. We'll back your growth with a strong support network, development opportunities, and a benefits package that rewards your impact.

Competitive salary and bonus structure

Company car and life assurance

Access to internal progression pathways, including national and global opportunities

Funded training and professional development

Up to 29 days leave per year plus bank holidays

Mental health and wellbeing support from our DG Wellbeing Team

Dawsongroup is an equal opportunity employer. We encourage applications from candidates of all backgrounds and experiences.

People are our greatest asset. If this role sounds like the next step in your career, we'd love to hear from you.