Regional Area Sales Manager - Asset Rentals

Dawsongroup; Stoke-on-Trent; On-site; GBP 30,000 - 45,000; Full time

Job summary

A leading asset rental company in Stoke-on-Trent is seeking an experienced Area Sales Manager. This role involves developing new business and building strong relationships while working closely with branch teams to maximize fleet utilization. Candidates who are curious, resilient, and interested in making long-term partnerships are encouraged to apply. The successful candidate will enjoy a stable career with opportunities for progression and a supportive sales culture that values teamwork over individual performance.

Benefits

Funded training

Up to 25 days leave including birthday

Life assurance

Wellbeing support

Cycle to work schemes

Qualifications

• Experience in asset rental, transport, logistics or field sales is useful.
• Comfortable building relationships and opening conversations with new customers.
• Motivated by long-term partnerships rather than quick wins.

Responsibilities

• Win new customers through proactive prospecting, networking, and referrals.
• Grow asset rental across contract hire, term rental, and finance solutions.
• Build a strong, sustainable pipeline that supports revenue and utilisation targets.
• Work collaboratively with Contract Hire Managers and branch leadership.

Skills

Relationship building

Proactive sales skills

Organizational skills

Curiosity

Resilience

Job description

A leading asset rental company in Stoke-on-Trent is seeking an experienced Area Sales Manager. This role involves developing new business and building strong relationships while working closely with branch teams to maximize fleet utilization. Candidates who are curious, resilient, and interested in making long-term partnerships are encouraged to apply. The successful candidate will enjoy a stable career with opportunities for progression and a supportive sales culture that values teamwork over individual performance.