Regional Account Executive L5 North

PepsiCo Deutschland GmbH; Reading; On-site; GBP 45,000 - 60,000; Full time

Job summary

A leading food and beverage company in the UK is seeking a dedicated individual to manage Foodservice and Wholesale accounts. This role requires an entrepreneurial mindset to drive growth and profitability through strategic customer engagement. Responsibilities include supporting delivery of Snacks and Nutrition initiatives and building strong relationships within a competitive marketplace. Ideal candidates will possess strong negotiation skills and proficiency in key software tools like Excel and PowerPoint.

Qualifications

• Success in a commercially challenging role.
• Ability to build internal & external relationships to deliver a collaborative business.
• Commercial awareness - comfortable with PUK & Customer P&L.
• Strong drive for results in an entrepreneurial culture.
• Autonomous leadership of customer management & engagement.

Responsibilities

• Manage a portfolio of independent Foodservice / Wholesale accounts.
• Support delivery of Snacks & Nutrition AOP across Foodservice channel.
• Deliver sustainable growth across all business units.
• Establish key working relationships with customers.
• Collaborate with finance to build commercial proposals.

Skills

Building internal & external relationships

Commercial awareness

Strategic thinking

Drive for results

Influencing and negotiation skills

Analytical skills

Proficiency in Excel and PowerPoint

Organization and prioritization skills

Tools

Excel

PowerPoint

Job description

Overview

Join the world of PepsiCo Impulse sales, where you will work hand in hand with your customers to grow their business and make a real impact. Your innovation, problem solving and entrepreneurial spirit will be utilised to the fullest; where in this fast paced and ever changing environment, we can go from idea to implementation in a matter of days.

You will be inspired by the drive of your leaders and feel a true sense of connection and comradery with your colleagues, who are proud to work in impulse

“I’m proud of just how agile and resilient we are as a team. These last few months have really reflected our ability to be malleable, and we’ve used our wide breadth of customer base to our advantage” AFH team member.

“…the diversity in customers, especially in AFH; QSR, Licensed, Catering, Travel, Hotels, Education, Hospitals, Wholesalers (RTM), the list is endless!” AFH New Business NAM

Position Summary

Reports to: Foodservice Customer Business Manager

Main accountability: Manage a portfolio of independent Foodservice / Wholesale accounts in an extremely competitive market place. Accountable for the overall growth and development of these accounts through an entrepreneurial forward thinking approach which drives share, revenue and profit across Pepsico brands. Full autonomy in working and supporting the day to business of these accounts utilising numerous sales and share reports to highlight our strengths and development areas within your territory as well as having a key understanding of our competitors and what they are doing in this highly challenging channel.

Out‑based: Region one North England & Scotland

Percent Travel: 75%

Responsibilities

• Support delivery of Snacks & Nutrition AOP across Foodservice channel (measured by NR, NR/KG, MC & Share)
• Execute sub channel “customer value offers” (CVO) with your accounts, sales executive and tele‑sales teams.
• Deliver sustainable growth across all business units in the RTM channel through the executions of key National and locally agreed promotional plans.
• Execute the RTM strategy, working across a diverse customer base with the aim of growing our core business and expanding our brand footprint

Role Specific:

• Day to day account responsibility for Region one North Foodservice territory including but not limited to implementation of JBPs, delivering CPIs and landing key growth initiatives with the objective of delivering market share growth.
• Be responsible for building key working relationships which ensure we strive to being a true world class customer engagement route to market partner.
• Work alongside New Business team to identify new business leads which deliver incremental opportunity across the PepsiCo brand portfolio.
• Work with the rest of the Foodservice and wider RTM team to co‑create best practice and contributing towards the design of the sub-channel strategies and playbooks.
• Collaborate with finance to build commercial proposals which deliver profitable NRR to our business.
• Feed into and own your components of the RTM scorecard, own tracking and course correction with customers and depots as required.
• Set up, attend and support trade shows and customer Rara days across the RTM channel.
• Manage and develop cross‑functional relationships both internally and externally (Shopper Marketing, Customer Insights, Supply, Marketing, Customer Profitability, Finance & Credit Control, Marketing, Field Teams) to devise, improve and implement a sales plan to improve PUK & external customer joint businesses.

Qualifications

• Success in a commercially challenging role.
• Ability to build internal & external relationships to deliver a collaborate business.
• Commercial awareness - be comfortable understanding and building plans around a PUK & Customer P&L.
• Strategic thinking.
• Strong drive for results with a desire to succeed in an entrepreneurial culture.
• Influencing and negotiation skills: ability to drive agenda within both customer and PepsiCo environment.
• Autonomous leadership of customer management & engagement.
• Well-developed analytical skills, combined with strong IT skills, including proficiency in Excel and PowerPoint.
• Experienced and proven organisation and prioritisation skills

Effectively deal with:

• Challenging environment
• Internal & external pressure
• Complex internal agenda
• Ambiguity
• Challenging account contacts

For certain roles, we may ask you to declare any unspent criminal convictions in accordance with the Rehabilitation of Offenders Act 1974 at a later stage in the recruitment process and prior to any offer of employment being made. This information will be treated in strict confidence and considered only in relation to your suitability for the role.