Recruitment Marketing Manager 12 Month Fixed Term Contract

AQA Education; Manchester; Hybrid; GBP 40,000 - 50,000; Full time

Job summary

A major educational organization in the UK seeks a Recruitment Marketing Manager to develop impactful recruitment campaigns. This role involves designing strategies to raise awareness and increase candidate engagement during a pivotal time for the organization. The successful candidate will manage budgets, create compelling marketing assets, and analyze performance data. The position offers hybrid working options, generous leave policies, and a commitment to diversity and inclusion.

Benefits

25 days annual leave, increasing to 30

Contributory pension

Flexibility with hybrid working

Health Cash Plan

Qualifications

• Experience in delivering targeted recruitment marketing campaigns.
• Proven ability to analyze data and optimize marketing spend.
• Comfortable creating engaging assets for various platforms.

Responsibilities

• Plan and deliver targeted attraction campaigns.
• Own and optimize attraction budget based on data.
• Create campaign assets and manage external agencies.
• Support strategic campaigns for high-volume hiring.

Skills

Campaign management

Data analysis

Creativity

Stakeholder communication

Tools

Google Analytics

LinkedIn Campaign Manager

Canva

Job description

Overview

At AQA we are committed to advancing education and the well-being of our people. As the largest provider of academic qualifications in the UK we mark over 10 million exam papers each year and it is our people who make this happen.

Job title: Recruitment Marketing Manager

Contract type: 12‑month fixed term contract

Location: Manchester or Guildford

Salary: Manchester per annum; Guildford per annum

Working arrangements: Hybrid – 2 days in the office per week

Do you love combining creativity with data to deliver campaigns that make a measurable impact? Are you ready to lead targeted recruitment marketing that attracts the right talent at the right time?

You enjoy turning insight into action, creating campaigns that reach the right people in the right places at the right time, using data to make clear decisions and caring about inclusive outcomes. If that sounds like you, this role gives you the chance to shape how AQA attracts great candidates during a key period of organisational change and government curriculum reform.

Purpose of the role

As a key member of the Internal Talent Acquisition team at AQA you will design and deliver recruitment marketing that raises awareness of AQA, improves candidate engagement and increases quality applications. Your work will support AQA’s mission to help learners of all abilities by bringing in skills and perspectives that help us serve schools and students better.

Key responsibilities

• Planning and delivering targeted attraction campaigns end to end across priority roles and segments; reporting on reach, quality and conversion from application to hire.
• Owning and optimising attraction spend within the Resourcing and Talent budget; shifting investment by channel based on performance data and agreed goals.
• Creating and adapting campaign assets such as short videos, landing pages, and email journeys; working with internal teams and suppliers to deliver activity on time and within budget.
• Managing external creative agencies and ensuring campaigns align with AQA’s tone of voice and brand standards.
• Supporting strategic campaigns for high‑volume recruitment and roles linked to curriculum reform.

You'll thrive in this role if you can

• Deliver paid LinkedIn and Google Ads campaigns end to end, including targeting, creative testing and accurate performance tracking.
• Use Google Analytics and LinkedIn Campaign Manager to monitor results, apply A/B testing and optimise campaigns for better conversion.
• Manage attraction budgets and supplier relationships, ensuring spend delivers measurable ROI.
• Create engaging assets (video and static) using Canva or similar tools and work confidently with external agencies.
• Turn technical insights into clear recommendations for non‑marketing stakeholders and demonstrate curiosity for tech‑enabled solutions and emerging tools like AI.
• Ideally bring experience with Employee Value Proposition (EVP) development and an understanding of the education sector (or the ability to learn quickly).

Whats in it for you

• Impactful work shaping attraction for Core Temporary and Associate hiring during a key period of curriculum reform.
• Growth and learning through varied campaigns and cross‑functional projects.
• Flexibility with hybrid working and a 35‑hour week.
• Time to rest with 25 days annual leave rising to 30 with service, plus bank holidays and Christmas closure.
• Benefits that support you including an excellent contributory pension, life assurance, BUPA, PMI and a Health Cash Plan.

Diversity and inclusion statement

At AQA we are committed to fostering a workplace that celebrates diversity and promotes equity and inclusion. We believe that a diverse team brings richer perspectives and drives better outcomes. Our ED&I strategy ensures that everyone – regardless of religion, ethnicity, gender identity or expression, age, disability, sexual orientation or background – is valued, respected and empowered to thrive. We actively promote inclusive language, avoid stereotypes and strive for representation across all dimensions of diversity. We welcome applications from individuals of all backgrounds and lived experiences.

Application process

To apply please submit your CV and cover letter by 23:59 Sunday January 25th 2026. As part of your application you’ll also complete a short questionnaire to help us understand your experience and approach. Interviews will include two stages:

• Stage 1: Week commencing 9 February (via Teams)
• Stage 2: Week commencing 26 February (face‑to‑face in Manchester or Guildford with a work sample task as part of the interview)

Recruitment Agencies

We have a preferred supplier list (PSL) in place. Unsolicited CVs will be treated as a gift. We will not be subject to or liable under your terms and conditions for agency fees.