Programmatic Business Director

UNAVAILABLE; Greater London; Hybrid; GBP 80,000 - 100,000; Full time

Job summary

A global marketing agency in Greater London seeks a Programmatic Business Director to lead a growing team of experts managing high-profile accounts. The ideal candidate will be responsible for strategic account direction, revenue growth, and team operations. You will also promote programmatic solutions and contribute to learning and development within the team. Strong experience in managing client portfolios and programmatic campaigns is essential. The role offers a hybrid working pattern and excellent employee benefits.

Benefits

WORK YOUR WORLD opportunity

Reflection Days

Help@Hand benefits

Family friendly policies

Flexible working

Great local discounts

Qualifications

• Experience in managing a varied client portfolio across brand and performance objectives.
• Experience planning and activating high volume campaigns across different DSPs.
• Excellent knowledge of measurement and technology in the digital media ecosystem.

Responsibilities

• Increase the capabilities of your team and individual skillsets.
• Support team development and provide learning opportunities.
• Identify and pursue revenue growth across your client portfolio.
• Collaborate to implement innovative programmatic strategies.
• Cultivate a strong team ethos and focused leadership.

Skills

Client portfolio management

Programmatic campaign management

Digital media ecosystem knowledge

Tools

DV360

TTD

Job description

Company Description

We are the ROI agency, apositionwe haveproudlyheld trueto since 2005. Our more than 6,000specialistsacross95marketsofferunparalleledcapabilitiesinMedia,Data,Technology, Commerce and Content. We put effectiveness at the heart of our work to solve complex challenges, drive successful business outcomes, and grow our clients’businesses.

Over the years, we have evolved our definitionof ROI, as it has changed with the ever- complicatedcommunicationslandscape.ROI isnolongersimplyaboutthemost efficient planning, buying and reporting of media.

Yes,ROIisaboutdeliveringReturnonInvestment;butit’salsoaboutgoingbeyondtodelivera

ReturnonImaginationandmoreintegratedexperiencesthatinspireGrowth.Top-linegrowth

forourclients’businesses,growthforourpeopleandgrowthforourculture.

Poweredbyourbest-in-classproprietarytoolsanddata,ourworkspansthefullspectrumof media communications, from analytics, data and technology to performance marketing, content and superior trading.

ThisbreadthmeanswedeliverInsightthatliesattheintersectionofconsumer,category,and brand, attributing every budget to stronger business outcomes.

Itmeanswedelivermorecreativemediasolutionsthatbringtogetherbest-in-classstrategy, planning and the power of Publicis Groupe to ensure distinct and more personal brand experiences for our clients.

Itmeansweadoptnewdataanalyticsandvalueoptimisationtechniqueswhilebuilding

relationshipswithsomeoftheworld’smostexcitingstart-ups.Weleverageover30yearsof media planning expertise to go beyond traditional media solutions and deliver a Return on Investment that is both forward–thinking and accountable to our clients.

AtZenith,weultimatelyseekoutamoremeaningfulkindofROI. Ouruniquewayofthinking inspiresgrowth for some of theworld’s leadingbrands,includingCoty,Electrolux,Essity, Lactalis, Luxottica, Nestlé, Nomad Foods, Reckitt,TikTok and Verizon.

Job Description

Zenith International is seeking a Programmatic Business Director to lead a team of programmatic experts managing several high-profile accounts. In this leadership role, the Business Director will be responsible for guiding strategic account direction, increasing revenue opportunities, overseeing team operations, fostering team growth, and delivering exceptional client outcomes. Additionally, the role involves promoting the adoption of Publicis programmatic solutions and contributing to the broader learning and development of the programmatic team through individual projects.

We have established a dedicated programmatic team within Zenith Performance. Starting with just 2 people five years ago, it now comprises 40 members in the UK and an additional 80 in India and LATAM combined. The team supports all aspects of the programmatic service layer, from strategy and planning to activation and reporting. While involved in campaign activation for a selection of high-profile Zenith clients, the team extends beyond these tasks, addressing ongoing project support of a strategic nature across various industry topics and services.

Responsibilities

• Increase the capabilities of your team and individual skillsets
• Expand opportunities to promote Publicis products and services while leading client strategy initiatives
• Support team development and provide learning opportunities. Conduct one-on-one career development sessions and manage the appraisal process
• Identify and pursue revenue growth across your client portfolio
• Collaborate with Directors to design strategic roadmaps and implement innovative programmatic strategies
• Define and implement efficient team processes to streamline tasks
• Lead a group of programmatic experts to explore new subject area possibilities, create testing frameworks, and communicate results
• Deliver thought leadership and perspectives on industry topics, sharing insights with the wider agency
• Cultivate a strong team ethos and exhibit focused, positive leadership

Qualifications

• Experience in managing a varied client portfolio across brand and performance objectives
• Experience planning, managing and activating a high volume of campaigns for Programmatic across different DSP’s – DV360 & TTD both important
• Excellent knowledge of the digital media ecosystem, measurement, technology & wider digital channels

Additional

Zenith International has fantastic benefits on offer to all of our employees. In addition to the classics,Pension,Life Assurance, Private Medical and IncomeProtectionPlans we also offer;

• WORK YOUR WORLD opportunity to work anywhere in the world, where there is a Publicis office, for up to 6 weeks a year.
• REFLECTION DAYS - Two additional days of paid leave to step away from your usual day‑to‑day work and create time to focus on your well‑being and self‑care.
• HELP@HAND BENEFITS 24/7 helpline to support you on a personal and professional level. Access to remote GPs, mental health support and CBT. Wellbeing content and lifestyle coaching.
• FAMILY FRIENDLY POLICIES We provide 26 weeks of full pay for the following family milestones: Maternity, Adoption, Surrogacy and Shared Parental Leave.
• FLEXIBLE WORKING, BANK HOLIDAY SWAP & BIRTHDAY DAY OFF You are entitled to an additional day off for your birthday, from your first day of employment.
• GREAT LOCAL DISCOUNTS This includes membership discounts with Soho Friends, local restaurants and retailers in Westfield White City and Television Centre.

Full details of ourbenefits will be shared when you join us!

Publicis Groupe operates a hybrid working pattern with full time employees being office-based three days during the working week.

We are supportive of all candidates and are committed to providing a fair assessment process. If you have any circumstances (such as neurodiversity, physical or mental impairments or a medical condition) that may affect your assessment, please inform your Talent Acquisition Partner. We will discuss possible adjustments to ensure fairness. Rest assured, disclosing this information will not impact your treatment in our process.

Please make sure you check out the Publicis Career Page which showcases our Inclusive Benefits and our EAG’s (Employee Action Groups).

#LI-JD2