Product Marketing Manager, Unannounced Game | London, UK

Activision Blizzard; Greater London; On-site; GBP 50,000 - 70,000; Full time

Job summary

A leading entertainment company in London is seeking a Product Marketing Manager for a 6-month contract. The role involves developing pre-launch strategies and executing marketing campaigns for an unannounced title. The ideal candidate will have 8+ years in free-to-play marketing and strong project management skills. This role offers an exciting opportunity to shape go-to-market plans and collaborate across departments to ensure the successful launch of the game.

Qualifications

• 8 years experience in free-to-play product marketing ideally in pre-launch and live service phases.
• Strong understanding of market validation testing including soft launches, creative testing and research projects.
• Demonstrated ability to lead global launch campaigns from strategy to execution.

Responsibilities

• Define and execute pre-launch marketing strategy and go-to-market roadmap.
• Drive end-to-end go-to-market planning and execution for the upcoming title.
• Develop and operationalize a comprehensive launch campaign balancing brand awareness and player acquisition.

Skills

F2P product marketing

Project management

Collaboration

Communication

Campaign execution

Education

Bachelor's degree in marketing, business, economics or related field

Job description

Team Name: Product Marketing Manager Unannounced Game

Job Title: Product Marketing Manager Unannounced Game

Requisition ID: R026372

Reporting to: Senior Director Product Marketing

Department: Global Marketing

Contract Length: 6 months

Start Date: January 2026

Location: London UK

Your Mission

Blizzard Entertainment is looking for a passionate strategic and effective Product Marketing Manager for a 6 month contract to support go-to-market planning and execution for an unannounced free-to-play title. As a member of the Product Marketing Team you will help shape the marketing foundation ahead of global launch developing player insights supporting validation testing and establishing strong rhythms to ensure a successful launch and beyond.

The ideal candidate will bring deep F2P experience and a track record for building and executing breakthrough marketing campaigns that are grounded in audience insights and deliver measurable business impact. This role will partner closely with cross-functional teams to define and execute best-in-class live service marketing strategies.

This is a 6 month temporary position.

Key Responsibilities

• Pre-Launch Strategy & Market Validation

  Define and execute the pre-launch marketing strategy and go-to-market roadmap leading up to launch.

  Partner with product consumer insights UA and analytics teams to design and execute key validation tests to inform positioning messaging and creative strategy.

  Translate learnings into actionable marketing strategies that strengthen launch readiness and ensure our campaign is well poised to break through the noise.

  Build frameworks that set up the title for a successful launch and sustainable live operations.

• Go-to-Market Leadership

  Drive end-to-end go-to-market (GTM) planning and execution for an upcoming title from pre-launch milestones through post-launch live service campaigns ensuring every beat of the campaign is insight-driven and business-impactful.

  Inspire innovative insight-driven creative that captures attention and differentiates the game in a crowded marketplace.

  Partner with cross-functional stakeholders to ensure a cohesive global launch and live service strategy ensuring all campaign touchpoints are consistent with brand identity resonate with the target audience and contribute to key KPIs.

• Launch Campaign & Live Service Readiness

  Develop and operationalize a comprehensive launch campaign balancing brand awareness player acquisition and engagement objectives.

  Establish clear KPIs for launch and live service performance; guide testing and measurement to ensure strong performance across paid earned and owned channels.

  Collaborate closely with the live ops and CRM teams to transition seamlessly from launch into a sustainable cadence of live service marketing focused on retention engagement and growth.

• Cross-Functional Collaboration

  Serve as the connective tissue between product creative community UA and communications teams ensuring alignment across all phases of planning and execution.

  Lead regular cross-functional meetings and roadmap syncs to identify low-lift high-impact marketing opportunities tied to in-game content and player motivations.

  Champion a culture of creative experimentation shared ownership and data-driven decision making.

• Insights & Optimization

  Establish a test-and-learn framework across all strike phases.

  Leverage insights to drive campaign iteration audience targeting and creative optimization.

  Conduct retros to capture learnings and continuously improve marketing performance and player engagement.

Minimum Requirements

• 8 years experience in free-to-play product marketing ideally in pre-launch and live service phases.
• Bachelor's degree in marketing, business, economics or a related field.
• Strong understanding of market validation testing including soft launches, creative testing and research projects.
• Demonstrated ability to lead global launch campaigns from strategy to execution.
• Strong ability to collaborate across disciplines, synthesize insights and lead initiatives from strategy to execution.
• Excellent communication, storytelling and presentation skills with a passion for gaming and player engagement.
• Strong project management skills and attention to detail.
• London based is preferred.

Employment Information

Employment Type: Full-Time

Your Platform

Best known for iconic video game universes including Warcraft, Overwatch, Diablo and StarCraft, Blizzard Entertainment Inc. (a division of Activision Blizzard, which was acquired by Microsoft) is a premier developer and publisher of entertainment experiences. Blizzard Entertainment has created some of the industry’s most critically acclaimed and genre-defining games over the last 30 years with a track record that includes multiple Game of the Year awards. Blizzard Entertainment engages tens of millions of players around the world with titles available on PC via Xbox, PlayStation, Nintendo Switch, iOS and Android.

Our World

Activision Blizzard Inc. is one of the world’s largest and most successful interactive entertainment companies and is at the intersection of media technology and entertainment. We are home to some of the most beloved entertainment franchises including Call of Duty, World of Warcraft, Overwatch, Diablo, Candy Crush and Bubble Witch. Our combined entertainment network delights hundreds of millions of monthly active users in 196 countries making us the largest gaming network on the planet!

Equal Opportunity & Reasonable Accommodation

We love hearing from anyone who is enthusiastic about changing the games industry. Not sure you meet all qualifications? Let us decide! Research shows that women and members of other under-represented groups tend to not apply to jobs when they think they may not meet every qualification when in fact they often do! We are committed to creating a diverse and inclusive environment and strongly encourage you to apply.

We are committed to working with and providing reasonable assistance to individuals with physical and mental disabilities. If you are a disabled individual requiring an accommodation to apply for an open position please email your request to General employment questions cannot be accepted or processed here.

We are an equal opportunity employer and value diversity at our company. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, gender identity, age, marital status, veteran status or disability status among other characteristics.