Product Marketing Manager

ApprovalMax Limited; United Kingdom; Remote; GBP 50,000 - 70,000; Full time

Job summary

A growing fintech company in the United Kingdom seeks a Product Marketing Manager to execute product marketing strategies, drive awareness and engagement, and collaborate closely with various teams. The ideal candidate has a strong background in product marketing, especially in B2B environments, and demonstrates a keen analytical approach. The role includes remote work options and offers competitive compensation with benefits such as paid time off.

Benefits

Performance-based compensation reviews

26 days paid time off

Remote office assistance

Qualifications

• Proven experience and success in Product Marketing.
• Strategic thinker with strong analytical approach to problem-solving.
• Strong interpersonal and collaboration skills.

Responsibilities

• Drive go-to-market planning and execution for new features.
• Collaborate with Product Design, Sales, and Support.
• Craft clear messaging that communicates product value.

Skills

Fintech experience

Product Marketing experience

Analytical problem solving

Interpersonal skills

Marketing experience

Copywriting skills

Attention to detail

ROI tracking

Job description

We are looking for a Product Marketing Manager to join our expanding Marketing team.

In this role you’ll report to the Head of Product Marketing and work closely with internal and external stakeholders to create and execute our Product Marketing plan for global markets. The goal is to enhance ApprovalMax’s reputation as an app partner market leader and innovator.

As the Product Marketing Manager you’ll execute our product marketing strategy with the necessary tactics for success. Serving as the product evangelist you’ll be crucial in promoting product releases and developing campaigns for potential and existing customers. Collaboration with the Product Team is key as you’ll be tasked with driving product demand and feature adoption.

Your success hinges on attention to detail, a keen eye for quality and the ability to articulate our product value proposition to effectively address customer problems. You’ll be dedicated to monitoring marketing performance backed by data to identify what's working and what isn’t.

Responsibilities

• Drive go‑to‑market planning and execution for new features and product updates
• Collaborate with Product Design, Sales and Support in our key markets (AU, NZ, UK, US, Canada, Asia and South Africa) to create product‑focused content and campaigns that support product adoption and utilisation
• Craft clear, compelling messaging that communicates product value and differentiation
• Conduct competitive analysis and market research to inform product differentiation
• Develop, create and implement the Product Marketing plan to support the retention of existing customers and the acquisition of new customers; you will create and promote ApprovalMax’s existing feature set and new releases across core global markets to our subscriber base all year round
• Work with Product and our Customer Success Team to research, understand and develop value propositions and position our products against competitors and customer needs
• Develop product positioning messaging that resonates with our target customer personas and scripting for release videos
• Assess the effectiveness of our programs for our products on an ongoing basis and report back to the business on required changes

Qualifications

• Fintech experience
• Proven experience and success in Product Marketing
• A strategic thinker with a strong analytical approach to problem‑solving
• Strong interpersonal and collaboration skills with the ability to work closely with product, sales and creative teams
• Must have Marketing and copywriting experience launching B2B products; will be highly regarded
• Demonstrate sound product marketing strategies to optimise growth and profitability
• Great attention to detail and strong planning and execution of agreed plans
• Exceptional ROI‑tracking skills and ability to prove what is or isn’t working

What we offer

• Growing international business with 10,000 subscribers
• Regular performance‑based compensation reviews
• 26 days paid time off (including 1 additional day for your birthday)
• Remote office assistance

Remote Work

Yes

Employment Type

Full‑time

Vacancy: 1

Experience: years

Department / Functional Area: Marketing