Product Marketing Manager

JR United Kingdom; Manchester; On-site; GBP 45,000 - 65,000; Full time

Job summary

A mission-driven organisation is seeking an experienced Product Marketing Manager in Manchester to lead the go-to-market strategy for a new benchmarking software. This role involves cross-functional leadership, campaign management, and stakeholder engagement in a fast-paced environment. The ideal candidate has a strong background in product marketing, excellent communication skills, and a collaborative mindset. Join to be part of a transformative initiative in the healthcare sector.

Qualifications

• Proven experience in product marketing, ideally within B2B SaaS or tech-enabled services.
• Strong grasp of GTM strategy and project management.
• Excellent written and verbal communication skills.

Responsibilities

• Develop and deliver a full GTM strategy for the Benchmarker software.
• Own cross-functional planning for the October 2025 launch.
• Lead launch communications across multiple channels.

Skills

Product marketing experience

GTM strategy development

Stakeholder engagement

Project management

Excellent communication skills

Collaboration

Job description

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Our client is a mission-driven organisation using benchmarking to spark innovation, collaboration, and measurable improvement across various healthcare sectors. By harnessing cutting-edge technologies and building dynamic professional communities, they empower over 14,000 users with data and insight to drive strategic decision-making and service transformation. Their flagship programme supports the largest healthcare benchmarking community in the world, with additional national and bespoke benchmarking projects delivered across key health and care initiatives.

Their work spans programmes focused on health system performance, prevention, and workforce wellbeing, supporting members and stakeholders to improve patient outcomes, elevate standards, and share innovations across the UK and beyond.

About the Role:

We’re looking for an experienced and commercially minded Product Marketing Manager to lead the go-to-market (GTM) strategy, launch planning, and marketing communications for our clients brand-new Benchmarker software. This platform will underpin their core benchmarking services and serve as a critical tool for member engagement, retention, and growth.

Key Responsibilities

? Go-to-Market & Product Commercialisation

• Develop and deliver a full GTM strategy for the Benchmarker software
• Define compelling positioning, messaging, and value propositions
• Collaborate on commercial materials including pricing input, pitch decks, and sales collateral

? Launch Leadership

• Own cross-functional planning for the October 2025 launch
• Manage project timelines, dependencies, and delivery milestones
• Partner with Programme and Development teams to support onboarding experience

? Internal Communications

• Equip internal teams with the right messaging, FAQs, and enablement materials
• Create internal launch playbooks and briefing resources for client-facing teams

? External Campaigns & Customer Engagement

• Lead launch communications across channels: email, web, social, PR, events
• Oversee campaign delivery, partnering with agencies or freelancers as needed

About You

Proven experience in product marketing, ideally within B2B SaaS or tech-enabled services

Strong grasp of GTM strategy, project management, and stakeholder engagement

Excellent written and verbal communication skills with a flair for clear, engaging messaging

Highly collaborative with a commercial mindset and customer-first approach

Comfortable leading multiple workstreams in a dynamic, fast-paced environment

Familiarity with the NHS or health and care sector is a bonus, but not essential

Ready to drive change through data and innovation?

Apply now to take a leading role in one of the most exciting product launches in the healthcare insight space.