Product Marketing Manager

ITRS Group; Greater London; On-site; GBP 45,000 - 65,000; Full time

Job summary

A leading software company in the UK is looking for a Product Marketing Manager to drive the go-to-market strategy for their enterprise software solutions. You will work closely with product management to create compelling messaging and marketing materials, while also conducting market research to identify trends and opportunities. The ideal candidate has 3-5 years of experience in product marketing in B2B technology and possesses excellent communication skills. This role offers flexible hybrid working and a supportive work environment.

Benefits

Health Insurance

Employee Assistance Programme

Pension

Flexible Hybrid Working

Enhanced Parental Leave

Travel Insurance

Life Assurance

Income Protection

Qualifications

• 3-5 years of experience in product marketing or related function in B2B technology.
• Proven track record in developing successful go-to-market strategies.
• Passion for leading product launches and go-to-market initiatives.

Responsibilities

• Contribute to strategic marketing plans for product awareness and adoption.
• Create marketing collateral and sales enablement materials.
• Conduct market research to identify trends and opportunities.

Skills

Experience in product marketing

Go-to-market strategy development

Cross-functional collaboration

Market research

Excellent communication skills

Education

Degree in Marketing or related field

Job description

About ITRS

ITRS is an Enterprise SaaS provider with industry-leading solutions in IT Observability. Our prestigious customer base includes 90% of the world's top investment banks. We are backed by leading private equity investors and are rapidly growing.

Recognised as a Great Place to Work, our headquarters are in Shoreditch - London's tech hub – with offices in other UK and global locations from the Netherlands to Manila, NYC and Florida. We pride ourselves on a diverse, friendly, dynamic culture - with a focus on internal promotion and developing our people.

Scope of role

Join our rapidly growing team as a Product Marketing Manager, reporting directly to the Head of Product Marketing. Dynamic, you'll help drive the go-to-market strategy and execution for our enterprise software solutions. You will focus on positioning our products effectively in the market, supporting demand generation activities, and collaborating cross-functionally to articulate our value proposition and drive awareness and adoption of our solutions.

As a Product Marketing Manager, you will :

• Contribute to strategic marketing plans aimed at promoting awareness, demand generation, and adoption of our enterprise software solutions.
• Collaborate with the product management team to understand product capabilities, benefits, and competitive differentiators. You’ll translate this information into compelling messaging and positioning for well-defined target audiences.
• Lead the creation of high-impact marketing collateral, including sales enablement materials, solution briefs, customer stories, whitepapers, videos, and presentations.
• Conduct market research and competitive analysis to identify market trends, customer needs, and opportunities for differentiation.
• Support demand generation teams with the design and implementation of integrated marketing campaigns across multiple channels, including digital, social media, events, webinars, and email marketing.
• Partner with sales teams to develop effective sales tools, training programmes, and messaging aligned with the buyer's journey to accelerate sales cycles.
• Stay abreast of industry trends, emerging technologies, and competitive landscape to inform go-to-market strategies and product roadmap decisions.

You have :

• 3-5 years of experience in product marketing or a related function in B2B technology. A degree in Marketing, Information Technology, or related field.
• Experience developing and executing successful go-to-market strategies and marketing campaigns.
• A passion for bringing cross-functional teams together to lead product launches and go-to-market initiatives.
• Comprehensive understanding of product marketing principles, including market segmentation, positioning, and branding.
• Excellent written, verbal, and visual skills, with the ability to create compelling marketing content and articulate complex concepts.
• Intellectual curiosity and an analytical mind to interpret data, draw insights, and make data-driven marketing decisions.

Our Benefits

• Health Insurance and Dental Health Cover for you and your dependants
• Employee Assistance Programme
• Pension
• Flexible Hybrid Working
• Enhanced Parental Leave
• Travel Insurance
• Life Assurance
• Income Protection

ITRS Group is an Equal Opportunity employer and Inclusion is part of our everyday life. We celebrate diversity and pride ourselves on providing an environment where all employees can be their authentic selves and have a voice, allowing everyone to contribute equally. We remain committed to advocating inclusion, diversity, and equality into our ITRS family as we grow and enrich our business.