Product Marketing Manager

HR GO Recruitment; England; On-site; GBP 42,000 - 45,000; Full time

Job summary

A recruitment agency in Ashford seeks a Product Marketing Manager to bridge product development and marketing. This role involves developing strategies, collaborating with product management, and analyzing market data. The ideal candidate has proven experience in product marketing, strong communication skills, and a passion for technology and innovation.

Qualifications

• Proven experience in product marketing and management with a successful track record.
• Strong understanding of marketing principles in a practical context.
• Ability to analyze market data and consumer feedback.

Responsibilities

• Develop and execute product marketing strategies.
• Collaborate with product management for market positioning.
• Conduct market research to identify customer needs.
• Monitor product performance and propose strategies.

Skills

Product marketing experience

Communication skills

Analytical skills

Project management

Customer-oriented mindset

Job description

Job Title: Product Marketing Manager

Location: Ashford (Office based)

Job Type: Full time/permanent, working Monday to Friday 08:30 - 17:00

Salary: 42,000 - 45,000 per annum

Job Overview

We are looking for an experienced Product Marketing Manager to join our client based in Ashford. In this role, you will bridge the gap between product development and marketing to ensure products successfully meet customer needs and achieve strategic objectives.

Key Responsibilities

• Develop and execute comprehensive product marketing strategies that align with company goals.
• Collaborate with product management to define product vision, strategy, and positioning in the market.
• Conduct market research to identify customer needs, market trends, and competitive analysis.
• Develop clear value propositions and messaging that resonate with target audiences.
• Monitor product performance and propose strategies to drive adoption and revenue growth.
• Work closely with the marketing team to design and implement promotional activities and campaigns.
• Provide sales teams with tools and training to effectively sell products and solutions.
• Engage with customers and partners to gather feedback and insights that drive continuous improvement.

Ideal Candidate

• Proven experience in product marketing and product management, with a successful track record of launching products.
• Strong understanding of marketing principles and frameworks, with the ability to apply these in a practical context.
• Excellent communication and interpersonal skills, with experience presenting to stakeholders at all levels.
• Ability to analyse market data and consumer feedback to guide product development and marketing strategies.
• Strong project management skills, with an ability to manage multiple priorities in a fast-paced environment.
• Passionate about technology and innovation, with a customer-oriented mindset.