Product Marketing Lead (Commercial Lead)

Tide; United Kingdom; Hybrid; GBP 80,000 - 100,000; Full time

Job summary

A leading fintech company is seeking a Lead Commercial Manager / Product Marketing Lead for their Acquiring product portfolio in the UK. You will shape the go-to-market strategy, driving product adoption and growth. Ideal candidates should have over 10 years of experience in product marketing or commercial strategy, with a strong background in merchant acquiring. The role offers a blend of strategic and hands-on responsibilities, including revenue ownership and stakeholder management.

Benefits

25 days of paid annual leave

3 additional days for volunteering

Share options

Employer pension contribution

Extended parental leave

Mental health support

Home office setup budget

Global remote work

Team socials

Sabbatical leave options

Keep work device permanently

Qualifications

• 10+ years in product marketing or commercial strategy.
• 5+ years in merchant acquiring experience.
• Strong analytical skills and project management abilities.

Responsibilities

• Drive revenue growth for Acquiring products in the UK.
• Conduct market research and customer insights.
• Partner with Product Managers on product roadmap.

Skills

Product marketing

Commercial strategy

Stakeholder engagement

Analytical skills

Project management

Customer insights

Tools

Looker

Job description

United Kingdom

ABOUT TIDE

At Tide, we are building a business management platform designed to save small businesses time and money. We provide our members with business accounts and related banking services, but also a comprehensive set of connected administrative solutions from invoicing to accounting.

Tide is rapidly growing, expanding into new products and markets and always looking for passionate and driven people. Join us in our mission to empower small businesses and help them save time and money.

ABOUT THE TEAM

The Acquiring team at Tide is a multi-disciplinary group focussed on delivering propositions that help Tide members take in-person and digital card payments from their customers. The team brings together product, engineering, operations and data analytics expertise to bring new member experiences to market and is in an exciting growth period as we look to scale the new Acquiring business significantly in 2025 and beyond.

ABOUT THE ROLE

As Lead Commercial Manager / Product Marketing Lead (Commercial) for Acquiring, you will own the go-to-market strategy and commercial success of Tide’s Acquiring product portfolio in the UK market. Reporting directly to the UK CEO, with a dotted reporting line to the VP of Acquiring, you’ll collaborate closely with Product, Engineering, Sales, Marketing and other cross-functional teams to drive growth, product adoption, and customer engagement. This role is both strategic and hands-on, requiring deep domain knowledge, commercial acumen, and a sharp understanding of UK customer needs.

SOME OF THE THINGS YOU’LL BE DOING

• UK Market Revenue Ownership: Own and drive revenue growth for Tide’s Acquiring products in the UK. Set and deliver on commercial goals by aligning product development, pricing, sales and go-to-market strategies.
• Customer & Market Insight: Conduct in-depth research into customer behaviour, competitive dynamics. Use insights to guide product positioning and commercial decision-making.
• Product Strategy & Development: Partner with Product Managers to shape the Acquiring product roadmap.
• Pricing: Work with product, business, and finance teams to set pricing that aligns with the product value proposition and the competitive landscape.
• Go-To-Market Leadership: Define and execute product marketing plans, including messaging, positioning, launch strategy, and lifecycle marketing.
• Sales Enablement: Drive the development of tools and initiatives to support the dedicated sales teams.
• Operational & Launch Readiness: Work cross-functionally to ensure the successful launch and adoption of new features. Support QA, training, and go-live processes.
• Stakeholder Management: Be the central point of contact for Acquiring for our Executive team (including Global CEO and CFO)

WHAT WE ARE LOOKING FOR

• 10+ years of experience in product marketing, commercial strategy, or go-to-market roles, within fintech, SaaS, or financial services
• 5+ years of experience in merchant acquiring (in-person and digital)
• Proven success in driving commercial outcomes for banking, savings, investment, or payment products.
• Strong analytical skills, with experience using data to shape marketing and product strategies. Hands-on Looker (or similar tool) skills preferred.
• Excellent project management and stakeholder engagement abilities
• Comfortable working in a fast-paced, ambiguous environment—able to create structure where needed.
• A proactive, hands-on approach—you take ownership and work backwards from outcomes.

WHAT YOU WILL GET IN RETURN

• 25 days of paid annual leave
• 3 additional days for volunteering or L&D
• Share options
• Employer pension contribution
• Extended parental leave
• Mental health support via Plumm
• One-off home office setup budget
• Global remote work – up to 90 days per country outside the UK
• Team socials and offsites
• Sabbatical leave options
• Option to keep your work device permanently (eligibility applies)

TIDEAN WAYS OF WORKING

At Tide, we champion a flexible workplace model that supports both in-person and remote work to cater to the specific needs of our different teams. While remote work is supported, we believe in the power of face-to-face interactions to foster team spirit and collaboration. Our offices are designed as hubs for innovation and team-building, where we encourage regular in-person gatherings to foster a strong sense of community.

TIDE IS A PLACE FOR EVERYONE

At Tide, we believe that we can only succeed if we let our differences enrich our culture. Our Tideans come from a variety of backgrounds and experience levels. We consider everyone irrespective of their ethnicity, religion, sexual orientation, gender identity, family or parental status, national origin, veteran, neurodiversity or differently-abled status. We celebrate diversity in our workforce as a cornerstone of our success. Our commitment to a broad spectrum of ideas and backgrounds is what enables us to build products that resonate with our members’ diverse needs and lives.

We are One Team and foster a transparent and inclusive environment, where everyone’s voice is heard.

We thrive on diversity, embracing various backgrounds and experiences. We welcome all individuals regardless of ethnicity, religion, sexual orientation, gender identity, or disability. Our inclusive culture is key to our success, helping us build products that meet our members\' diverse needs. We are One Team, committed to transparency and ensuring everyone’s voice is heard.

Disclaimer

It has come to our attention that individuals or agencies are falsely claiming to represent Tide and are reaching out to candidates regarding job opportunities. Please be aware that:

• Tide does not charge any fees at any stage of the recruitment process.
• All official Tide job opportunities are listed exclusively on our Careers Page and applications should be submitted through this channel.
• Communication from Tide will only come from an official @tide.co email address.
• Tide does not work with agencies or recruiters without prior formal engagement, and we do not authorize third parties to make job offers on our behalf.

If you are contacted by anyone misrepresenting Tide or requesting payment, please treat it as fraudulent and report it to us immediately at [e-mail]. Your safety and trust are important to us, and we are committed to ensuring a fair and transparent recruitment process.

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