Product Marketer (DeFi)

Keyrock; Remote; GBP 70,000 - 90,000; Full time

Job summary

A leading digital asset firm is seeking a Product Marketer (DeFi) to drive on-chain marketing efforts for its DeFi products. The ideal candidate will have over 6 years of marketing experience, with at least 3 years in DeFi. Key responsibilities include product positioning, translating complex mechanics into clear value propositions, and executing growth initiatives. This role offers a competitive salary, flexible working hours, and the autonomy to shape marketing strategies in a fast-paced environment.

Benefits

Competitive salary package

Flexible working hours

Autonomy in task management

Qualifications

• 6+ years of experience in marketing, with at least 3+ years in a DeFi protocol or onchain product.
• Proven track record of bringing DeFi products to market and driving user acquisition.
• Strong experience across B2C growth and B2B partnership development.

Responsibilities

• Own product positioning, messaging, and narrative for DeFi products.
• Translate complex onchain mechanics into user-facing value propositions.
• Drive ecosystem awareness and adoption through targeted campaigns.

Skills

Marketing

User acquisition

Community engagement

B2B partnership development

Data-driven analysis

Job description

Since our beginnings in 2017, we've grown to be a leading change-maker in the digital asset space, renowned for our partnerships and innovation.

Today, we rock with over 220 team members around the world. Our diverse team hails from 42 nationalities, with backgrounds ranging from DeFi natives to PhDs. Predominantly remote, we have hubs in London, Madrid, Brussels, Singapore , New York and Paris, and host regular online and offline hangouts to keep the crew tight.

We are trading on more than 80 exchanges, and working with a wide array of asset issuers. As a well-established market maker, our distinctive expertise led us to expand rapidly. Today, our services span market making, options trading, high-frequency trading, OTC, and DeFi trading desks as well as asset and wealth management. Keyrock is looking to expand and establish itself as a full-service capital markets and asset & wealth management financial institution through both organic innovation and inorganic growth.

But we’re more than a service provider. We’re an initiator. We have been pioneers in adopting the Rust Development language for our algorithmic trading systems, and champions of its use in the industry. We upgrade Web3 ecosystems by injecting liquidity into promising DeFi, RWA, and NFT protocols. And we push the industry's progress with our research and governance initiatives.

At Keyrock, we're not just envisioning the future of digital assets. We're actively building it.

Mission statement

We are looking for a Product Marketer (DeFi) to lead our on-chain marketing efforts across Keyrock’s DeFi products.

Job description

• Own product positioning, messaging, and narrative for DeFi products and launches
• Translate complex onchain mechanics into clear user-facing value propositions
• Drive ecosystem awareness and adoption through targeted campaigns and community engagement
• Execute growth initiatives across community, ecosystem, and distribution channels to drive sustainable user adoption
• Design and manage onchain growth experiments focused on measurable product usage, engagement, and retention
• Craft and execute multi-channel campaigns across organic content, paid efforts, and growth loops
• Lead go-to-market plans for new protocol launches, features, and network expansions
• Track marketing performance, optimize campaigns, and report on key metrics

Background and experience

• 6+ years of experience in marketing, with at least 3+ years in a DeFi protocol or onchain product
• Proven track record of bringing DeFi products to market and driving user acquisition and retention
• Strong experience across B2C growth and B2B partnership development
• Ability to lead end-to-end strategy and execution of full-funnel demand generation campaigns
• Data-driven mindset with experience defining KPIs, tracking performance, and iterating based on results
• Hands-on experience with pipeline attribution, campaign performance metrics, and MarTech infrastructure
• Entrepreneurial mindset with comfort operating in fast-paced, high-growth environments

Our recruitment philosophy

We value self-awareness and powerful communication skills in our recruitment process. We seek fiercely passionate people who understand themselves and their career goals. We're after those with the right skills and a conscious choice to join our field. The perfect fit? A crypto enthusiast who’s driven, collaborative, acts with ownership and delivers solid, scalable outcomes.

Our offer

• A competitive salary package
• Autonomy in your time management thanks to flexible working hours and the opportunity to work remotely
• The freedom to create your own entrepreneurial experience by being part of a team of people in search of excellence

As an employer we are committed to building a positive and collaborative work environment. We welcome employees of all backgrounds, and hire, reward and promote entirely based on merit and performance.

Due to the nature of our business and external requirements, we perform background checks on all potential employees, passing which is a prerequisite to join Keyrock.

https://keyrock.com/careers/