Product Adoption Marketing Manager, Global Scaled Engagement

LinkedIn; Greater London; Hybrid; GBP 60,000 - 80,000; Full time

Job summary

A leading professional networking platform seeks a marketing professional based in London for a hybrid role. This position requires strong expertise in product marketing to develop go-to-market strategies, enhance customer engagement, and cultivate compelling product storytelling. The ideal candidate will have over 5 years of marketing experience, including at least 2 years in product marketing, with a proven track record of executing scalable GTM programs that drive business growth. This role includes collaboration across various teams and the application of data-driven insights.

Qualifications

• 5 years marketing experience with 2 years in Product Marketing or a related role.
• Experience with crafting and executing scalable GTM programs that connect customer insights with business growth.

Responsibilities

• Co-own and execute end-to-end GTM programming to accelerate product consideration and adoption.
• Develop scalable templates and frameworks for key marketing channels.
• Create customer success stories demonstrating measurable impact.

Skills

Product Marketing

Go-To-Market Strategy

Product Storytelling

Advertising Measurement

Strategic Planning

Tools

LinkedIn Campaign Manager

Salesforce CRM

SQL

Job description

This role will be based in London United Kingdom.

At LinkedIn our approach to flexible work is centered on trust and optimized for culture connection clarity and the evolving needs of our business. The work location of this role is hybrid meaning it will be performed both from home and from a LinkedIn office on select days as determined by the business needs of the team.

Role Purpose

In this role you’ll help connect the dots between what our customers need and the value our products deliver. Acting as a product expert and strategic partner you’ll transform insights into global go-to-market programs that inspire product consideration accelerate adoption and strengthen advocacy. You’ll collaborate closely with cross-functional partners to ensure our marketing strategies clearly tell the story of how our solutions solve real customer challenges and drive measurable business outcomes.

Key Responsibilities

1. Shape and Execute Scalable Go-To-Market Programs

• Co‑own and execute end‑to‑end GTM programming to accelerate product consideration and adoption globally with a primary focus on developing and scaling webinars as a core channel for product storytelling education and customer engagement.
• Design customer journeys rooted in jobs‑to‑be‑done insights determining the right promotion strategy webinar approach and post‑event enablement to ensure messaging and experiences align with customer needs.
• Collaborate cross‑functionally with Product Marketing Growth Marketing Integrated Marketing Ecosystem Marketing and Sales to adapt core messaging and develop activation plans that clearly link customer problems to product value ensuring coordinated sequencing across teams to deliver cohesive messaging to customers.
• Periodically partner with Product Marketing on alpha / beta launches acting as the EMEA product expert by sharing regional feedback providing insights and supporting Sales enablement.

2. Build and Scale High‑Impact Marketing Channels

• Serve as the strategic owner for one or more key marketing channels (e.g. Employee Advocacy, Customer Advocacy, Webinars etc) to drive engagement and product understanding.
• Develop scalable templates and frameworks for these channels defining their role in the broader GTM ecosystem.
• Measure product adoption GTM impact across media channels and marketing outcomes.

3. Champion Data‑Driven Product Storytelling

• Create customer success stories and case studies that demonstrate measurable impact and relevance across industries and markets not covered centrally.
• Ensure consistent compelling product storytelling across all GTM programs including digital campaigns and events.

Qualifications : Basic Qualifications

• 5 years marketing experience with 2 years in Product Marketing or related role
• Experience with crafting and executing scalable GTM programs that connect customer insight with business growth.

Preferred Qualifications

• Proven experience working cross‑functionally.
• Experience with advertising measurement solutions in AdTech.
• Strong strategic planning analytical and storytelling skills balancing creativity with data‑driven execution.
• Success working in complex matrixed organizations and managing multiple projects simultaneously.
• Skilled in synthesizing diverse data sources (analytics, research, customer feedback) to uncover insights and shape compelling narratives.
• Comfortable with ambiguity and adaptable to evolving priorities in the digital advertising landscape.
• Experience in ads measurement tools such as LinkedIn Campaign Manager Salesforce CRM SQL.

Suggested Skills :

• Product Marketing
• Go‑To‑Market Strategy
• Product Storytelling
• Advertising Measurement
• Strategic Planning

Global Data Privacy Notice for Job Candidates

Please follow this link to access the document that provides transparency around the way in which LinkedIn handles personal data of employees and job applicants : Work :

Employment Type: Full-time