Principal Content Designer (B2C)

Avast; City of Westminster; Hybrid; GBP 70,000 - 90,000; Full time

Job summary

A global leader in digital safety is seeking a Principal Content Designer to shape user-centered digital experiences. This role involves defining the content vision, collaborating across teams, and applying AI in design. Candidates should have at least 8 years of experience, exceptional narrative skills, and experience in complex product ecosystems. The position offers a hybrid work environment and a range of employee benefits including unlimited PTO and health cover.

Benefits

Annual bonus scheme

Unlimited PTO & flexible working hours

Health cover and Pension

Tuition reimbursement for job-related courses

Learning & Development plan

Qualifications

• 8+ years in Content Design and UX design, shaping end-to-end digital experiences.
• Exceptional narrative skills to translate complex concepts into clear language.
• Comfortable influencing information architecture and end-to-end experience.

Responsibilities

• Lead the Content Design vision for a product pillar, driving customer-focused experiences.
• Design and deliver core experience elements across platforms.
• Collaborate with UX research to validate decisions and measure impact.

Skills

Content Design and UX design

Narrative and communication skills

Information architecture

Integration of AI in design

Systems thinking

Leadership through ambiguity

Tools

Figma

Jira

Confluence

Job description

Our hybrid work model (3 days in the office) gives us the face‑to‑face time to have creative conversations, meaningful meetings, make quick decisions, and build relationships. At the same time, it offers flexibility you need to focus and do your best work.

Mission and Goal

As a Principal Content Designer, you will shape how language, design, and technology come together to deliver intuitive, human‑centered digital experiences. You'll define the content vision and strategy for one of our product pillars across Gen's global brands (including Norton and Avast) ensuring cohesive, customer‑focused, and data‑informed experiences at every touchpoint. This is both a strategic and hands‑on role. You'll collaborate across Product Design, Product Management, Engineering, Research, and Marketing to shape product narratives, strengthen information architecture, and build the overall experience. As part of our Content Design team, you'll scale content standards, frameworks, and systems that support clarity and trust. You'll also help define how AI‑powered experiences are designed and adopted internally and externally, setting standards that raise the bar for usability, consistency, and innovation.

Objectives

• Lead the Content Design vision and strategy within a product pillar, driving customer‑centric and data‑informed experiences across mobile, desktop, and web platforms.
• Design, test, and deliver core experience elements including information architecture, interaction language, product naming, navigation, frameworks, and in‑product flows.
• Apply systems thinking and design principles to ensure language and interaction patterns scale across experiences, platforms, and global markets.
• Shape and evangelize best practices for AI‑powered tools and experiences, ensuring they are understandable, trustworthy, and adopted effectively across teams.
• Partner closely with UX research to validate decisions, measure impact, and continuously evolve content and experience strategy.
• Collaborate across disciplines (Product Design, Product Management, Engineering, Research, Marketing) to deliver cohesive, user‑centered outcomes.
• Partner with internationalization and localization teams to deliver globally relevant experiences.
• Mentor other Content Designers, fostering craft excellence, innovation, and a positive, collaborative team culture.

Experience & Qualifications

• 8+ years in Content Design and UX design, with a proven track record shaping end‑to‑end digital experiences across complex product ecosystems.
• Exceptional narrative and communication skills, with the ability to translate complex, technical concepts into clear, compelling, human‑centered language.
• Comfortable influencing information architecture, interaction design, and end‑to‑end experience strategy. Strong command of UX and product design principles, with hands‑on experience in tools such as Figma, Jira, and Confluence.
• Hands‑on experience integrating AI into the design workflow to accelerate content creation, improve effectiveness, and define new interaction patterns. Ability to evaluate and adopt emerging AI tools and practices while ensuring usability, trust, and clarity.
• Deep experience designing for and contributing to systems of reusable, scalable content and interaction patterns across global products and platforms.
• Skilled at influencing and partnering with cross‑functional teams (Product Design, Product Management, Engineering, Research, Marketing) at all levels of the organization.
• Demonstrated ability to lead through ambiguity with minimal direction, set vision, and drive alignment across teams and initiatives. Experience mentoring and elevating the craft of other designers.
• Strong background working in global, matrixed organizations, with knowledge of internationalization and localization best practices.

Company Overview

We're more than just a company; we're a global leader in digital safety. With a strong commitment to ensuring that everyone can navigate the digital world securely, we unite the best minds and cutting‑edge technology through our family of brands: Norton, Avast, LifeLock, Avira, AVG, ReputationDefender, and CCleaner. Together, we protect over 500 million people worldwide. Our workplace is built on inclusivity, where your well‑being is a top priority. We believe success comes from balance and authenticity. When you're thriving, you're unstoppable. So, bring your bold ideas and unstoppable drive, and join us in shaping the digital world. Ready to make an impact? Join #TeamGen.

Benefits

• Annual bonus scheme
• Unlimited PTO & flexible working hours
• The chance to join a major global tech company listed on the S&P 500
• Health cover and Pension
• Opportunity to learn and work with the best in the Digital Security industry
• Tuition reimbursement for job‑related courses
• Health and pension scheme
• Learning & Development plan
• Sustainable home improvement bonus