Prime Development Sales Executive - West London

Deverell Smith Recruitment Ltd; Greater London; On-site; GBP 35,000 - 76,000; Full time

Job summary

A respected housebuilder in Greater London is seeking a Development Sales Executive to join their team. This sales negotiator role offers a competitive basic salary of up to £35,000, plus a 5% bonus and uncapped quarterly commissions that could reach £40,000. Ideal candidates will have proven experience in property sales, strong negotiation skills, and the ability to work a structured rota including weekends. The position provides opportunities for professional development in a high-demand housing market while rewarding exceptional sales performance.

Benefits

Performance bonus

Quarterly commission

Professional development

Structured weekend rota

Qualifications

• Proven experience in a sales negotiator or property sales role.
• Ability to work weekends on a rota basis is required.
• Full UK driving license is mandatory.

Responsibilities

• Conduct viewings and present properties to prospective buyers.
• Negotiate sales and guide buyers through the purchasing process.
• Build and maintain relationships with potential buyers, solicitors, and mortgage advisers.

Skills

Strong negotiation skills

Excellent communication

Interpersonal abilities

Customer-focused approach

Confident using CRM systems

Job description

Development Sales Executive - New Homes

Location: Hammersmith & Fulham borough
Salary: Up to £35,000 basic + 5% bonus + £40,000 quarterly commission
Contract: Full-time, 5 days per week (including alternate weekends)

Highlights

• OTE of £76,750 with an attractive, uncapped commission structure rewarding your sales performance
• Join a high-performing development in a sought-after location with strong buyer demand
• Benefit from a structured rota with two weekends off for every two worked, ensuring excellent work-life balance

About the opportunity

An award-winning housebuilder is seeking a Development Sales Executive to join their team on a new development in Brook Green. This is a sales negotiator role where you'll work directly with the development sales lead, supporting the sales operation at this well-positioned location. The position offers a structured working pattern with competitive earnings potential, making it ideal for sales professionals who thrive in property development environments and want to build their career with a respected developer.

What makes the role exceptional

This position provides the opportunity to work at a thriving development with high levels of inbound leads. The commission structure is designed to reward strong performance, with quarterly payments providing regular financial recognition. The alternate weekend pattern ensures you maintain personal time whilst working in a busy sales environment where your contribution directly impacts the development's success.

Key responsibilities

• Conduct viewings and present properties to prospective buyers with professionalism and product knowledge
• Negotiate sales and guide buyers through the purchasing process from initial enquiry to exchange
• Maintain the show home and sales suite to the highest presentation standards
• Build and maintain relationships with potential buyers, solicitors and mortgage advisers
• Manage enquiries through the CRM system and ensure accurate recordsSupport the development sales lead in achieving monthly and quarterly sales targets
• Provide exceptional customer service throughout the buyer journey
• Report on sales activity and market feedback to inform pricing and marketing strategies

Requirements

• Proven experience in a sales negotiator or similar property sales role
• Strong negotiation skills with the ability to close deals effectively
• Excellent communication and interpersonal abilities
• Professional presentation and customer-focused approach
• Ability to work weekends on a rota basis
• Confident using CRM systems and technology
• Full UK driving licence
• Knowledge of the new homes market is advantageous

Rewards and benefits

• Basic salary of up to £35,000
• 5% performance bonus
• Quarterly commission structure up to £40,000 per annum (uncapped)
• Structured weekend rota (two weekends on, two weekends off)
• Working hours: 10am-6pm Monday to Saturday / 11am-4pm Sunday
• Professional development within a respected housebuilder
• Opportunity to work on an established development with strong sales performance
• Direct mentorship from experienced development sales lead

We are an equal opportunities recruiter, valuing diversity and inclusion and welcoming applications from all suitably qualified individuals, regardless of background. To apply for this position or discuss the opportunity in more detail, please get in touch with deverellsmith, the strategic recruitment partner for this role.