PR Executive

Daniel Thwaites Head Office; Blackburn; Hybrid; GBP 30,000 - 40,000; Full time

Job summary

A renowned hospitality group is seeking a proactive PR Executive to elevate their brand presence through effective communication and media strategies. The ideal candidate will have exceptional writing skills, a proven track record in consumer PR, and the ability to build strong relationships with journalists and influencers. Responsibilities include drafting press releases, organizing media relations, and supporting promotional activities across the UK. This full-time role offers opportunities for career progression and a range of employee benefits including flexible working options and health plans.

Benefits

Flexible working

Free parking

Health cash plan

33 days annual leave

Employee Assistance Programme

Enhanced maternity and paternity pay

Discounted accommodation and food

Pension & Life assurance benefits

Long service awards

Qualifications

• At least three years experience in a consumer PR role.
• Full clean driving licence.
• Previous experience in hospitality or leisure PR is an advantage.

Responsibilities

• Draft engaging content for press releases and media stories.
• Liaise with journalists and influencers to secure media coverage.
• Organize internal distribution of press releases and media coverage.
• Assist in securing and organizing press visits to properties.

Skills

Strong writing skills

Excellent communication skills

Strong relationship-building skills

Organizational skills

Negotiation skills

Education

Qualifications in Journalism, Public Relations, or Communications

Job description

We are looking for a proactive PR Executive to help raise awareness of Thwaites and our award-winning collection of spa hotels and inns through supporting our PR activity. An exceptional writer you will help draft engaging content and generate positive headlines in local regional and national media as well as on social media by working closely with both journalists and influencers.

Reporting into the PR and Comms Lead you will have a passion for writing strong communication and relationship building skills as well as meticulous organisation skills in order to support the work that is being done to raise the profile of our fantastic properties within target media titles. You will also be instrumental in shaping the influencer marketing strategy across the portfolio.

Your day-to-day activities will include :

• Writing news creation and storytelling - researching writing and issuing press releases editorial content features advertorials and spokesperson quotes in crisis situations as well as pro-actively pitching positive news stories and content to journalists in order to secure coverage
• Media support - exploring media opportunities to promote the whole spectrum of Thwaites properties and liaising with journalists and influencers to forge relationships and arrange press trips
• Award submissions identifying drafting and entering relevant industry awards to boost the companys profile and prestige
• Internal support - managing internal distribution of our press releases and any coverage secured as a result; and supporting any media events when needed
• The job may involve occasional weekend and evening work and requires travel to our beautiful properties across the UK

Who are we looking for :

• An experienced and talented writer youll have a knack for drafting a variety of highly engaging media content including press releases features editorial and advertorial plus spokesperson quotes to help manage crisis situations
• You will need excellent communication skills and be able to build strong relationships with internal team members at our properties as well as with external media
• You will be required to confidently liaise with the media including journalists and influencers in order to pitch stories and secure coverage so strong interpersonal and negotiation skills are essential
• You will already have a strong black book of consumer journalist and influencer contacts
• You will be required to assist in securing and organising press visits to our properties so strong organisation skills with exceptional attention to detail is essential
• Were looking for someone with great attention to detail who ideally has a minimum of three years experience in a consumer PR role with relevant qualifications in Journalism Studies Public Relations or Communications
• Previous experience in hospitality / leisure PR is an advantage
• You will have a full clean driving licence

In return we are offering a rewarding role with scope for career progression along with;

• A fun environment where you will receive the training and support to develop and progress
• Flexible working including working from head office from our properties and from home
• Free parking
• Health cash plan with access to discounted perks
• 33 days annual leave
• Employee Assistance Programme
• Enhanced maternity and paternity pay
• Apprenticeships available
• Discounted accommodation food and drink in our beautiful properties across the country
• Pension & Life assurance with access to high street discounts
• Long service awards including free meals and free stays with your friends or family

Employment Type : Full-Time

Experience : years

Vacancy : 1