PPC Team Lead

Velstar; Leeds; On-site; GBP 45,000 - 65,000; Full time

Job summary

A digital marketing agency in Leeds is seeking a PPC Team Lead responsible for operational leadership and strategic direction of the PPC team. The role involves managing a limited client portfolio while ensuring high-quality delivery and client satisfaction. Candidates should possess over 5 years of experience in PPC strategy within an agency, with strong skills in Google Ads and leadership capabilities. This position offers an opportunity to influence the PPC function's commercial success and team development.

Qualifications

• 5+ years' experience leading PPC strategy in an agency environment.
• Deep expertise in Google Ads, Bing, and analytics.
• Proven success managing large budgets and driving ROAS growth.
• Leadership and coaching experience.
• Strong commercial awareness and client communication skills.
• Experience presenting in new business pitches.

Responsibilities

• Ensure the PPC Team runs efficiently and profitably.
• Lead team management and process improvement.
• Support the commercial success of the PPC function.
• Build strategic relationships for cross-team delivery.
• Oversight of PPC Team outcomes and delivery standards.

Skills

Leadership and coaching

Deep expertise in Google Ads

Proven success managing large budgets

Strong commercial awareness

Client communication skills

Experience in new business pitches

Tools

Bing

Analytics

Google Ads

Amazon Ads

Job description

The PPC Team Lead is responsible for the operational leadership, direction, and enablement of the PPC Team. This role sets the operational strategy, defines ways of working, and ensures the consistent delivery of high‑quality, commercially effective outputs across Google Ads, Microsoft Ads, Amazon Ads and related paid media channels. Balancing strategic oversight with hands‑on operational support, the PPC Team Lead ensures delivery excellence, maximises billable utilisation, and aligns the PPC strategy with broader business objectives.

In addition to taking on a limited client portfolio (usually one or two more complex accounts), the role is accountable for the quality of the team’s output and overall client satisfaction (internal and external). It acts as a primary escalation point for delivery, resourcing, or quality concerns, embedding scalable processes, fostering team development, and ensuring that PPC outputs contribute to both client success and Velstar’s commercial growth.

Top Level Objectives

• Ensure the PPC Team runs efficiently and profitably with clear short/long‑term goals.
• Lead team management, capacity planning, and process improvement to maintain high delivery standards.
• Support the commercial success of the PPC function by prioritising paid‑for work, minimising rework, and driving utilisation.
• Build strategic relationships with other team leads and heads of department to ensure cross‑team delivery for work, projects, and clients is efficient and high quality.
• Operational oversight of PPC Team including client outcomes, and high‑quality delivery standards, alongside efficiency and commercial performance.

What we need from you

Essential Skills, Knowledge & Experience

• 5+ years’ experience leading PPC strategy in an agency environment.
• Deep expertise in Google Ads, Bing and analytics and preferably Amazon ads.
• Proven success managing large budgets and driving ROAS growth.
• Leadership and coaching experience.
• Strong commercial awareness and client communication skills.
• Experience presenting in new business pitches.