PPC Lead

Velstar; Leeds; On-site; GBP 45,000 - 60,000; Full time

Job summary

A leading digital marketing agency is seeking a PPC Lead to provide operational leadership and direction for the PPC Team. This role involves managing a limited client portfolio while ensuring high-quality outputs across multiple paid media channels. The ideal candidate will have over 5 years of experience in PPC strategy, strong leadership skills, and a proven track record in budget management. The position offers the opportunity to drive commercial success and contribute to the agency's growth.

Qualifications

• 5+ years’ experience leading PPC strategy in an agency environment.
• Proven success managing large budgets and driving ROAS growth.
• Leadership and coaching experience required.

Responsibilities

• Ensure the PPC Team runs efficiently and profitably with clear goals.
• Lead team management and process improvement for high delivery standards.
• Build strategic relationships for efficient cross-team delivery.

Skills

PPC strategy leadership

Expertise in Google Ads

Deep knowledge of Bing and analytics

Proven budget management

Client communication skills

New business pitch presentation

Job description

The PPC Lead is responsible for the operational leadership, direction, and enablement of the PPC Team. This role sets the operational strategy, defines ways of working, and ensures the consistent delivery of high-quality, commercially effective outputs across Google Ads, Microsoft Ads, Amazon Ads and related paid media media channels. Balancing strategic oversight with hands-on operational support, the PCC Team Lead ensures delivery excellence, maximises billable utilisation, and aligns the PPC strategy with broader business objectives.

In addition to taking on a limited client portfolio (usually one or two more complex accounts), the role is accountable for the quality of the team’s output and overall client satisfaction (internal and external). It acts as a primary escalation point for delivery, resourcing, or quality concerns, embedding scalable processes, fostering team development, and ensuring that PPC outputs contribute to both client success and Velstar’s commercial growth.

Top Level Objectives

• Ensure the PPC Team runs efficiently and profitably with clear short/long-term goals.
• Lead team management, capacity planning, and process improvement to maintain high delivery standards.
• Support the commercial success of the PPC function by prioritising paid-for work, minimising rework, and driving utilisation.
• Build strategic relationships with other team leads and heads of department to ensure cross-team delivery for work, projects, and clients is efficient and high quality.
• Operational oversight of PPC Team including client outcomes, and high-quality delivery standards, alongside efficiency and commercial performance.

What we need from you

Essential Skills, Knowledge & Experience

• 5+ years’ experience leading PPC strategy in an agency environment.
• Deep expertise in Google Ads, Bing and analytics and preferably Amazon ads.
• Proven success managing large budgets and driving ROAS growth.
• Leadership and coaching experience.
• Strong commercial awareness and client communication skills.
• Experience presenting in new business pitches.