PPC Executive

Quantuma; Bolton; Hybrid; GBP 30,000 - 40,000; Full time

Job summary

A leading professional services firm in the UK is seeking a PPC Executive to drive their paid advertising strategy. The ideal candidate will have over 2 years of experience managing PPC campaigns across platforms like Google Ads and Microsoft Advertising. Responsibilities include optimizing campaigns, conducting keyword research, and analyzing performance data. This role offers the chance to work collaboratively with a dynamic marketing team in a fast-paced environment.

Qualifications

• Minimum of 2 years’ experience managing PPC campaigns (agency or client side).
• Proactive, self-motivated individual with a strong drive to take initiative.
• Proven ability to plan, segment and build PPC campaigns from scratch.

Responsibilities

• Build, manage and optimise PPC campaigns across Google Ads, Microsoft Advertising and other relevant channels.
• Conduct thorough keyword research and competitor analysis.
• Monitor budgets, bids and daily campaign performance.

Skills

Google Ads

Microsoft Advertising

Google Analytics (GA4)

Data analysis

PPC campaign management

Tools

Google Ads Editor

Microsoft Advertising (Bing) Editor

Job description

Please note this role will require at least 1 day per week in our Bolton or Manchester office

About K3 Capital Group

K3 Capital Group is a multi-disciplinary and complementary group of professional services businesses advising UK SMEs, with some operations overseas. We are committed to delivering exceptional results for our clients through expert advice and a collaborative approach.

As our marketing team continues to grow, we are seeking a capable and motivated PPC Executive to help enhance our paid advertising strategy and support our ambitious growth plans.

Role Overview

We are looking for a PPC Executive with at least 2 years’ experience managing paid search campaigns. You will be responsible for planning, executing and optimising PPC activity across Google Ads, Microsoft Advertising and other platforms, helping us to drive high-quality leads, improve return on investment, and support wider business objectives.

Key Responsibilities

• Build, manage and optimise PPC campaigns across Google Ads, Microsoft Advertising and other relevant channels
• Set up and manage other campaign types including Display, YouTube/Video, and Remarketing
• Conduct thorough keyword research and competitor analysis
• Write clear, effective ad copy consistent with brand guidelines
• Monitor budgets, bids and daily campaign performance
• Use Google Analytics (GA4) to track, measure and optimise campaign performance
• Run experiments and implement A/B tests for ads and landing pages
• Analyse results and produce insightful, actionable reports
• Support the set‑up and management of conversion tracking
• Work collaboratively with the wider marketing team to ensure PPC aligns with SEO, content and overall strategy
• Minimum of 2 years’ experience managing PPC campaigns (agency or client side)
• Proactive, self‑motivated individual with a strong drive to take initiative
• Proven ability to plan, segment and build PPC campaigns from scratch
• Strong working knowledge of Google Ads, Microsoft Advertising and Google Analytics (GA4)
• Experience using Google Ads Editor and Microsoft Advertising (Bing) Editor tools
• Confident analysing data to inform decisions and improve performance

Requirements

Essential:

• Minimum of 2 years’ experience managing PPC campaigns (agency or client side)
• Proactive, self‑motivated individual with a strong drive to take initiative
• Proven ability to plan, segment and build PPC campaigns from scratch
• Strong working knowledge of Google Ads, Microsoft Advertising and Google Analytics (GA4)
• Experience using Google Ads Editor and Microsoft Advertising (Bing) Editor tools
• Confident analysing data to inform decisions and improve performance

Desirable:

• Google Ads Certification
• Experience with Google Tag Manager and conversion tracking
• Familiarity with other paid channels (e.g. Display, YouTube/Video, Paid Social)
• Experience using reporting tools such as GA4, Google Looker Studio etc
• Experience managing B2B campaigns
• Preferable experience with WordPress to build landing pages

The chance to work across a portfolio of professional services businesses with varied audiences and budgets.