PPC Account Manager

Publicis Groupe Holdings B.V; Greater London; Hybrid; GBP 60,000 - 80,000; Full time

Job summary

A leading global marketing agency seeks a Paid Search Manager to oversee paid search efforts for Whisky and Luxury Beauty brands. The role involves strategy development, campaign management, and performance analysis, requiring proficiency in platforms such as Google Ads and SA360. Ideal candidates will excel in client relationship management and possess strong analytical skills. The agency offers a competitive salary and embraces a hybrid work model, enhancing flexibility and work-life balance.

Benefits

Work Your World opportunity

Reflection Days

Help@Hand benefits

Family friendly policies

Flexible working and additional birthday leave

Local discounts with restaurants and retailers

Qualifications

• Proficient in managing PPC campaigns and optimising for ROI.
• Analytical skills for interpreting data and reporting insights.
• Exceptional client management and ability to prioritise tasks.

Responsibilities

• Develop and execute paid search strategies.
• Launch and manage PPC campaigns across various platforms.
• Analyse performance metrics and provide actionable insights.
• Collaborate with clients and maintain communication.
• Stay updated with industry trends and utilise automation tools.

Skills

Proficiency in paid search platforms (SA360, Google Ads, Bing Ads)

Strong Excel and analytical skills

Client relationship management skills

Organisational skills

Job description

Company description

We are the ROI agency, apositionwe haveproudlyheld trueto since 2005. Our more than 6,000specialistsacross95marketsofferunparalleledcapabilitiesinMedia,Data,Technology, Commerce and Content. We put effectiveness at the heart of our work to solve complex challenges, drive successful business outcomes, and grow our clients’businesses.

Over the years, we have evolved our definitionof ROI, as it has changed with the ever- complicatedcommunicationslandscape.ROI isnolongersimplyaboutthemost efficient planning, buying and reporting of media.

Yes,ROIisaboutdeliveringReturnonInvestment;butit’salsoaboutgoingbeyondtodelivera

ReturnonImaginationandmoreintegratedexperiencesthatinspireGrowth.Top-linegrowth

forourclients’businesses,growthforourpeopleandgrowthforourculture.

Poweredbyourbest-in-classproprietarytoolsanddata,ourworkspansthefullspectrumof media communications, from analytics, data and technology to performance marketing, content and superior trading.

ThisbreadthmeanswedeliverInsightthatliesattheintersectionofconsumer,category,and brand, attributing every budget to stronger business outcomes.

Itmeanswedelivermorecreativemediasolutionsthatbringtogetherbest-in-classstrategy, planning and the power of Publicis Groupe to ensure distinct and more personal brand experiences for our clients.

Itmeansweadoptnewdataanalyticsandvalueoptimisationtechniqueswhilebuilding

relationshipswithsomeoftheworld’smostexcitingstart-ups.Weleverageover30yearsof media planning expertise to go beyond traditional media solutions and deliver a Return on Investment that is both forward–thinking and accountable to our clients.

AtZenith,weultimatelyseekoutamoremeaningfulkindofROI. Ouruniquewayofthinking inspiresgrowth for some of theworld’s leadingbrands,includingCoty,Electrolux,Essity, Lactalis, Luxottica, Nestlé, Nomad Foods, Reckitt,TikTok and Verizon.

Overview

This role is an opportunity to work with two prestigious brands within the luxury space, across two teams that are set up to deliver the world’s best digital marketing. It is an opportunity to manage autonomously across your client set and learn from the best practitioners in an exciting dynamic & diverse environment.

We are looking for a Paid Search Manager to own the day to day activation of paid search across a portfolio of Whisky and Luxury Beauty brands. Salary is competitive and you will have the opportunity to work within an ambitious cross-channel team.

Responsibilities

• Campaign Strategy and Planning: Develop and execute paid search strategies aligned with client goals.
• Campaign Management: Launch, manage, and optimise PPC campaigns across platforms such as SA360, Google Ads, Bing Ads, etc.; Monitor and adjust bids, budget allocation, and targeting to maximise ROI under modern search setup with AI technology.
• Performance Analysis and Reporting: Analyse campaign performance metrics and provide key actionable insights; Prepare regular reports and support QBRs to communicate results, trends, and recommendations.
• A/B Testing and Optimisation: Develop and conduct A/B tests for performance improvement and growth.
• Client Collaboration and Strategy Development: Collaborate with clients to understand their needs, providing strategic advice and insights; Maintain ongoing communication to ensure alignment and satisfaction.
• Industry Knowledge and Tools: Stay updated with industry trends, emerging technologies, and best practices; Utilise tools for automation, reporting, and optimisation.

Qualifications

• Proficiency in paid search platforms (i.e. SA360, Google Ads, Bing Ads).
• Strong Excel and analytical skills for data interpretation and performance optimisation.
• Exceptional client relationship management and organisational skills, capable of prioritising and managing multiple tasks seamlessly and accurately.
• Experience in managing a team would be advantageous.

Additional information

Zenith International has fantastic benefits on offer to all of our employees. In addition to the classics, Pension, Life Assurance, Private Medical and Income Protection Plans we also offer;

• WORK YOUR WORLD opportunity to work anywhere in the world, where there is a Publicis office, for up to 6 weeks a year.
• REFLECTION DAYS - Two additional days of paid leave to step away from your usual day-to-day work and create time to focus on your well-being and self-care.
• HELP@HAND BENEFITS 24/7 helpline to support you on a personal and professional level. Access to remote GPs, mental health support and CBT. Wellbeing content and lifestyle coaching.
• FAMILY FRIENDLY POLICIES We provide 26 weeks of full pay for the following family milestones: Maternity, Adoption, Surrogacy and Shared Parental Leave.
• FLEXIBLE WORKING, BANK HOLIDAY SWAP & BIRTHDAY DAY OFF You are entitled to an additional day off for your birthday, from your first day of employment.
• GREAT LOCAL DISCOUNTS This includes membership discounts with Soho Friends, local restaurants and retailers in Westfield White City and Television Centre.

Full details of our benefits will be shared when you join us!

Publicis Groupe operates a hybrid working pattern with full time employees being office-based three days during the working week.

We are supportive of all candidates and are committed to providing a fair assessment process. If you have any circumstances (such as neurodiversity, physical or mental impairments or a medical condition) that may affect your assessment, please inform your Talent Acquisition Partner. We will discuss possible adjustments to ensure fairness. Rest assured, disclosing this information will not impact your treatment in our process.

Please make sure you check out the Publicis Career Page which showcases our Inclusive Benefits and our EAGs (Employee Action Groups).

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