Platform Marketing Manager

Warner Music INC; City of Westminster; On-site; GBP 35,000 - 50,000; Full time

Job summary

A leading music label in the UK seeks a Digital Marketing Executive to enhance artist visibility through tailored strategies across streaming platforms. This role involves developing pitching for placements, maintaining DSP relationships, and executing collaborative campaigns. The ideal candidate has over 3 years in digital marketing, understands music analytics, and excels in communicating effectively. Join a vibrant team dedicated to maximizing artist success in the streaming landscape.

Benefits

Creative workplace

Opportunity to attend shows and events

Qualifications

• 3+ years experience in a streaming / digital role.
• Demonstrated experience with streaming and social media platforms.
• Strong knowledge of digital partners like Spotify and Apple.

Responsibilities

• Develop pitching strategies for artist releases.
• Cultivate relationships with DSP and social partners.
• Monitor and analyze streaming data for performance.

Skills

Streaming experience

Social media knowledge

Data interpretation

Communication skills

Organizational skills

Tools

Tableau

Google Analytics

Spotify Artist Dashboard

Facebook/Instagram Insight

Job description

Atlantic Records UK is home to some of the most iconic UK artists from household names such as Ed Sheeran, Anne-Marie, Fred Again, Charli XCX & Paolo Nutini to young emerging superstars such as Mahalia & Maisie Peters.

You'd be supporting the marketing team at Atlantic Records UK, and working closely with the central Revenue & Growth team whose core responsibility is to grow, engage & monitor our artist's audiences across streaming platforms.

This role is the key connection point between the central commercial / revenue team and the artist's project team. You'll be the primary champion for our artists on all streaming and social platforms, translating the creative vision into a data‑driven strategy. Your main goal is to secure placements and promotional support that drive streams, grow audiences, and maximise revenue. Your work is crucial for the success of every artist project. By developing and executing a strong digital strategy, you will drive the performance of every release—from securing high‑profile playlist placements to optimising an artist's back catalog. Your ability to leverage data will inform and improve the decisions of the entire team. Ultimately, you're responsible for ensuring our artists' music gets heard by the right people, on the right platforms, at the right time, directly impacting the success of their careers and the label's revenue.

Responsibilities

• Pitching and placements: Develop comprehensive pitching strategies for new and catalogue releases to secure editorial and playlist placements, as well as on‑platform promotional support (e.g. securing playlists, boosters etc). Accountable for detailed pitch briefings into central team. Attend DSP partner meetings to present and pitch Atlantic artists, including leveraging data from each platform and broader marketing plans to present strong and compelling artist positioning for maximum support. Be the champion for the taste and tone of an artist project.
• Support DSP relationships: Work shoulder to shoulder with central team to cultivate strong relationships with editorial and label relations teams at DSPs and social partners to ensure Atlantic's artists are a priority. This involves regular communication, attending events, and acting as an authentic voice for the artists.
• Support opportunity negotiation: Work with central and broader label teams (e.g. marketing/audience teams) to identify and negotiate innovative marketing and promotional partnerships with DSPs and social partners, such as unique events, collaborations, and "first‑of‑the‑irkind" on‑platform initiatives.
• Conduit into artist & management: Be the key voice into management teams to ensure that strategies are well understood, in the best interest of the artist, and reported on accordingly.
• Data‑driven marketing and strategy:
  • Target setting: work collaboratively with central, as well as broader label teams to establish and deliver performance growth targets for key artists.
  • Performance analysis: Monitor and analyse streaming data and social metrics to keep track of the performance of an artist project. Track playlist adds, streaming volume, listener levels, reach and other key performance indicators (KPIs). Leverage in‑house and external tools to inform data‑driven decision‑making – e.g. Tableau, Spotify and Apple Artist Dashboards, Google Analytics, Facebook/Instagram Insight.
  • Optimise: Work with the central team to leverage data to continuously optimise strategies related to release timing, format selection, and platform‑specific positioning to maximise revenue and audience engagement. This includes consideration of internal or third‑party playlists (e.g. Topsify) as volume drivers.
• Campaign execution and collaboration:
  • Holistic campaign development: Work collaboratively with label teams (marketing, creative & audience) and central team to devise and implement comprehensive marketing campaigns for new releases and catalogue. This includes planning rollouts and working with marketing, creative and management teams to deliver creative assets.
  • Always‑on: Collaborate with central team to consider ways in which to drive and maximise consumption of an artist's overall catalogue of music.
  • Asset management: Ensure all necessary assets (e.g., audio files, artwork, promotional videos) are delivered promptly to designated platforms.
  • Coordination and communication: Oversee and track campaign timelines, manage release administration, and provide regular reports to internal teams and external partners.
  • Profile management: Keep artist DSP profiles up‑to‑date, ensuring that they reflect the latest artist story and release strategy.

Qualifications

• 3+ years experience in a streaming / digital role.
• Demonstrated experience of streaming and social media platforms, including playlist strategy, either through label, distributor or DSP. Relationships with these partners a plus.
• Strong knowledge of digital partners (Spotify, Apple, Amazon, YouTube, Meta, TikTok, Soundcloud), including familiarity with their artist portals, Chartmetric etc to inform plans and pitches.
• Understanding of DSP.
• A good understanding of music data and analytics, and the ability to interpret this to make recommendations and tell compelling data stories.
• Highly collaborative, and confident communicating with label, managers, artists and DSPs.
• A creative thinker who loves a challenge and always looks for multiple ways to solve a problem.
• Exceptional organisational skills, with the ability to manage multiple, time‑sensitive tasks, and to prioritise effectively.
• Excellent communication skills, with the ability to develop strong working relationships.
• You are a confident team member, and understand the value of team work.
• Keen to attend shows, events and festivals.