PHD UK - Programmatic Manager

Omnicom Media Group UK (OMG); City of Westminster; On-site; GBP 40,000 - 60,000; Full time

Job summary

A leading media agency in the United Kingdom seeks a Programmatic Manager responsible for managing Display and Video campaigns, ensuring alignment with client objectives. The role involves setting up and optimizing programmatic campaigns across various platforms while analyzing performance data to drive improvement. Strong analytical skills and expertise in programmatic advertising technology are essential. The Programmatic Manager will also mentor junior team members and stay up-to-date with industry trends. This position offers opportunities for professional growth and innovation.

Qualifications

• Solid knowledge of programmatic advertising platforms.
• Experience managing successful programmatic campaigns.
• Ability to monitor and analyze campaign performance data.

Responsibilities

• Ensure delivery of Display and Video campaigns against client objectives.
• Prepare and present detailed performance reports to clients.
• Act as point of contact for clients regarding programmatic strategies.

Skills

Programmatic advertising knowledge

Analytical skills

Communication

Client relationship management

Mentorship

Tools

DV360

The Trade Desk

Yahoo

Amazon DSP

IAS

Double Verify

Job description

As a Programmatic Manager you will be responsible for ensuring delivery of Display and Video (You Tube) campaigns against client business objectives, from planning through to reporting. You will be expected to drive innovation in precision marketing that can improve client outcomes as well as developing processes across team operations. You will work closely with clients, internal teams and technology partners to ensure campaigns achieve client objectives and drive measurable results. This role involves leveraging data and technology to deliver targeted, efficient and impactful digital advertising solutions.

• Support in the setup and management of programmatic campaigns across various platforms (e.g. DSPs such as DV360, The Trade Desk, Yahoo & Amazon) as well as verification partners (IAS & Double Verify) to ensure campaigns are delivered on time, within budget and meet performance targets
• Help develop and implement comprehensive strategies that align with client goals and objectives, identifying key social media opportunities and platforms to maximise campaign impact
• Act as point of contact for clients regarding programmatic, campaign plans and performance reports
• Monitor and analyse campaign performance data to identify trends, insights and areas for optimisation
• Prepare and present detailed performance reports to clients and internal stakeholders using data analysis to provide actionable recommendations for future campaigns and strategy adjustments, highlighting key metrics and insights
• Collaborate with clients and internal teams to define campaign requirements and success metrics and work closely with creative teams to ensure ads are designed and delivered in-line with specifications
• Help train and mentor junior team members
• Stay up-to-date on industry trends, emerging technologies and best practices to enhance campaign performance and efficiency
• You have a solid knowledge of various programmatic advertising platforms along with experience managing successful campaigns. You have a clear understanding of programmatic advertising technology, data management platforms (DMPs) and demand-side platforms (DSPs). You are familiar with managing multiple campaigns and projects simultaneously and collaborating with cross-functional teams to ensure timely delivery of campaigns. You have an appetite to test & learn innovative partners to help develop clients' programmatic strategies. You have excellent analytical skills to interpret data, identify trends and make data-driven decisions. You stay informed about emerging technologies, including AI and are open to exploring how automation and AI tools can enhance creativity, performance and efficiency in media. You can lead, mentor and support junior team members to foster professional growth, collaboration and high performance.