Performance Marketing Manager

Runna; City Of London; Hybrid; GBP 50,000 - 65,000; Full time

Job summary

A leading training platform company is seeking a Performance Marketing Manager to drive paid acquisition strategies across various platforms. With a salary range of £50,000-£65,000, you will shape campaign strategies, manage testing frameworks, and optimize performance metrics. The role is perfect for individuals who excel in fast-paced environments and have a strong analytical mindset. Join us for an opportunity to make a significant impact as we expand our platform.

Benefits

Flexible working

25 days holiday

Runna subscriptions

Strava membership

Headspace membership

Annual spending on gear

Voucher for Runna kit

Private health insurance

Workplace pension scheme

Mental wellness platform access

Fertility support benefits

Qualifications

• 3–5 years of hands-on experience running performance marketing for mobile apps or subscription-based business.
• Proven success managing seven-figure annual budgets efficiently at scale.
• Deep understanding of paid search mechanics.
• Familiarity with iOS and Android campaign nuances.
• Experience with YouTube campaigns for performance.

Responsibilities

• Support of paid search & app growth platforms.
• Build and manage a rigorous testing framework.
• Monitor campaign performance against strict CAC and ROAS goals.
• Evolve measurement frameworks to validate channel impact.
• Share performance learnings with the wider business.

Skills

Google Ads

Universal App Campaigns (UAC)

Apple Search Ads

Microsoft Ads

YouTube

Analytical mindset

Tools

AppsFlyer

Job description

Overview

We're putting together a talented team to build the #1 training platform for runners. We help everyday runners become outstanding by building an app providing world-class training, coaching and community for everyone, whether you're improving your 5k time or training for your first marathon. Our ambition is huge: to become the go-to global leading training platform for millions of runners everywhere. We're growing with purpose and looking for people who want to build something meaningful with lasting impact. With the recent acquisition by Strava accelerating our journey, now is a magical time to join.

What You’ll Be Doing

We’re hiring a Performance Marketing Manager (Search & App Growth) to support paid acquisition across Google Ads, Universal App Campaigns (UAC), Apple Search Ads, Microsoft Ads, and YouTube. You’ll support all things search and app campaign optimisation, with responsibility for scaling spend efficiently against strict CAC and LTV goals.

This role is perfect for someone who thrives on testing, optimisation, and driving measurable results from performance channels. You’ll shape the roadmap, build best-in-class campaign structures, and work closely with creative, product and analytics teams to maximise impact.

• Support of paid search & app growth platforms (Google Search, UAC, Apple Search Ads, Microsoft Ads, YouTube)
• Build and manage a rigorous testing framework across keywords, copy, targeting, creatives, and bidding strategies
• Partner with creative teams to brief and optimise creative assets for UAC & YouTube
• Monitor campaign performance daily/weekly, optimising against CAC, ROAS, and LTV goals
• Troubleshoot tracking, attribution, and signal issues (Appsflyer, S2S integrations, SKAN)
• Evolve measurement frameworks to validate incremental impact across channels
• Report on performance and share learnings with the wider business

What You’ll Bring To The Team

• 3–5 years of hands-on experience running Google Ads, UAC, and/or Apple Search Ads for a mobile app or subscription-based business
• Proven success managing seven-figure annual budgets efficiently at scale
• Deep understanding of paid search mechanics (keywords, match types, bidding, automation)
• Familiarity with the nuances of iOS and Android app campaigns (including Web2App and SKAN)
• Experience with YouTube campaigns for performance
• Proficiency with AppsFlyer (or another MMP)
• Strong analytical mindset, with focus on CAC, ROAS, LTV, and subscriber growth
• Comfortable working in a fast-paced, high-growth environment

Bonus points if you:

• Dig into search queries, ad copy tests, and keyword expansion
• Enjoy seeing incremental optimisations compound into big performance wins
• Love experimenting with campaign setups, creative assets, and automation strategies
• Use data to refine strategy and uncover new growth opportunities
• Have experience collaborating with product, creative, and data science teams to solve tough challenges

Salary and Benefits

We’re offering a salary of £50,000-£65,000 per year, depending on experience, plus participation in Strava's long-term incentive (stock) programs. Overview of our benefits is below:

We’re also committed to continually evolving our benefits to support you as we grow. Here is a brief overview of what we currently offer in the UK

• Flexible working – we typically spend 2/3 days a week together in our Vauxhall office
• 25 days holiday, plus bank holidays (which you can take whenever suits you)
• Runna subscriptions for you and 5 of your friends
• Strava membership
• Headspace membership
• Money every year to spend on gear, events and the gym
• Voucher to spend on our website to buy Runna kit (renewed every year on your work anniversary)
• Private health insurance with Bupa and workplace pension scheme
• Modern Health is a mental wellness platform and app that combines tech with professional support
• Carrot fertility support for inclusive fertility, hormonal health, and family-forming benefits

Please see more info on our amazing benefits here: Benefits at Runna

Our Interview Process

Our aim is to keep the interview process straightforward and enjoyable, and will consist of the following stages:

1. Screening call with Jake, Talent Associate (25 minutes video call)
2. Intro call with Sobaan, Performance Marketing Manager (25 minutes video call)
3. Take Home Task
4. Task Follow-up and Technical Interview with Laura, Head of Performance Marketing, and Sobaan (50 minutes video call)
5. Office visit (in-person chat with Miranda, Head of Growth and the rest of the team)

Please let us know if there’s anything we can do to better accommodate you throughout the interview process. We want you to show your best self in the process, so please speak to your Talent Partner!

How to apply

Please apply through this link (to our Workable career hub). Please note, we are unable to accept any applications outside of Workable. If you have any questions regarding the status of your application, please email [e-mail]

Still have questions or want to know more? Check out our Careers Page