Performance Marketing Manager

Experian; City Of London; Hybrid; GBP 50,000 - 70,000; Full time

Job summary

A leading data and technology firm in London is seeking a Performance Marketing Manager to enhance marketing activities for their consumer site. Responsibilities include analyzing performance metrics, forecasting KPIs, and collaborating with various teams. Candidates should have experience in performance marketing and strong analytical skills. This position offers a great compensation package, hybrid working, and a focus on work-life balance.

Benefits

Hybrid working

Great compensation package and discretionary bonus

Pension and healthcare benefits

25 days annual leave with additional purchase options

Qualifications

• Strong ability to analyze data and turn insights into actionable recommendations.
• Broad understanding of marketing channels and their role in customer journeys.
• Highly numerate, data-driven, and comfortable manipulating large datasets.

Responsibilities

• Contribute performance updates and analysis for weekly trading meetings.
• Monitor performance across all marketing channels and provide insights.
• Develop accurate forecasts for core KPIs and track performance.
• Support the Acquisition team in prioritising and analysing A/B tests.
• Investigate performance changes and identify long-term strategy opportunities.
• Automate reporting for improved performance tracking.

Skills

Performance marketing experience

Analysing performance marketing trends

Writing and executing SQL queries

A/B testing and test statistics

Excel skills

Job description

Overview

Experian is a global data and technology company, powering opportunities for people and businesses around the world. We help to redefine lending practices, uncover and prevent fraud, simplify healthcare, create marketing solutions, and gain deeper insights into the automotive market, all using our unique combination of data, analytics and software. We also assist millions of people to accomplish their financial goals and help them save time and money.

We invest in people and new advanced technologies to unlock the power of data. As a FTSE 100 Index company listed on the London Stock Exchange (EXPN), we have a team of 22,500 people across 32 countries. Our corporate headquarters are in Dublin, Ireland. Learn more at experianplc.com.

Role Overview

We\'re looking for a Performance Marketing Manager to join the Acquisition team in which you will forecast, plan and increase performance marketing activity across Experian\'s consumer site. Reporting to the Head of Performance Marketing, your responsibilities will include:

Responsibilities

• Trading meetings: You will contribute performance updates and analysis on key performance metrics for weekly trading meetings with senior stakeholders. Lead weekly trading calls with the wider eCommerce and Finance teams.
• Performance analysis: Rigorously monitor performance across all performance marketing channels. Proactively provide detailed insights and updates into channel or product level performance and test results.
• Forecasting: You will collaborate with teams across the consumer business to develop and produce accurate monthly and daily forecasts for our core KPIs. Track performance against these forecasts and identify opportunities for revenue growth. Collaborate with Finance teams in annual/quarterly planning.
• Create and own a testing framework: Support the Acquisition team to prioritise and analyse AB tests, with a view on the longer-term performance and revenue trajectory. Create and review testing roadmaps and analyse the results and share them with the wider team.
• Conducting deep dives: Deeply understand performance and external demand and market dynamics to investigate performance changes.
• Identifying opportunities: Inform our long-term strategy and short-term commercial opportunities through analysing our performance marketing trends. Analyse gaps in our channel set ups and inform our audience strategy.
• Automate reporting: Work with multiple internal and external (agency) teams to scope, create and improve performance reporting for the Acquisition team.

Qualifications

• Performance marketing experience combined with experience analysing performance marketing trends
• Ability to turn data and insight into actionable recommendations
• Broad understanding of marketing channels and their role in a customer journey
• Comfortable writing and executing SQL queries
• Experience with A/B testing and test statistics
• Highly numerate and data driven and comfortable manipulating large datasets, Excel skills (can perform complex functions) required.

Benefits

• Hybrid working
• Great compensation package and discretionary bonus
• Core benefits include pension, bupa healthcare, sharesave scheme and more
• 25 days annual leave with 8 bank holidays and 3 volunteering days. You can purchase additional annual leave.

Additional Information

Our uniqueness is that we celebrate yours. Experian\'s culture and people are important differentiators. We take our people agenda very seriously and focus on what matters; DEI, work/life balance, development, authenticity, collaboration, wellness, reward & recognition, volunteering... the list goes on. Experian\'s people first approach is award-winning; World\'s Best Workplaces 2024 (Fortune Top 25), Great Place To Work in 24 countries, and Glassdoor Best Places to Work 2024 to name a few. Check out Experian Life on social or our Careers Site to understand why.

Experian is proud to be an Equal Opportunity and Affirmative Action employer. Innovation is an important part of Experian\'s DNA and practices, and our diverse workforce drives our success. Everyone can succeed at Experian and bring their whole self to work, irrespective of their gender, ethnicity, religion, colour, sexuality, physical ability or age. If you have a disability or special need that requires accommodation, please let us know at the earliest opportunity.

Grade: D/EB8