Paid Social Manager - B2B

DENTSU; Greater London; On-site; GBP 60,000 - 80,000; Full time

Job summary

A leading media agency located in London is seeking a Paid Social Manager to plan and implement social campaigns. The ideal candidate will have strong analytical skills and experience with various platforms such as Meta and TikTok. Responsibilities include developing account strategies and managing client relationships. Benefits include career development opportunities and private medical insurance. Join us to help clients achieve their goals in a dynamic environment.

Benefits

Career development through LinkedIn Learning

Private Medical Insurance

25 days annual leave plus additional leave

Access to lifestyle benefits

Qualifications

• Strong experience managing and planning paid social campaigns, preferably in an agency or client-facing environment.
• Exceptional communication skills to effectively interact with clients and internal teams.
• Proven track record of delivering successful paid social campaigns and achieving key performance metrics.

Responsibilities

• Develops account strategy in partnership with clients and is accountable for execution.
• Responsible for operational success of accounts, ensuring deliverables are met.
• Owns and manages the client strategy and plans key campaign efficiencies.

Skills

Managing paid social campaigns

Proficiency in Meta, TikTok, Snapchat, Pinterest

Understanding of paid social principles

Analytical skills

Communication and interpersonal skills

Delivering successful paid social campaigns

Experience with marketing partners

Job description

The purpose of this role is to lead and manage the implementation and execution of Paid Social campaigns and strategies and the day-to-day communication with clients to help achieve their goals.

Job Description

dentsu b2b, an agency purpose-built to help companies succeed in today’s dynamic B2B environment. We build relationships with the people that matter, by creating compelling, meaningful experiences at the moments that matter the most.

The Role

The Paid Social Manager will be responsible for planning, implementing, and optimising paid social campaigns across various platforms to meet client objectives. This role requires a strategic thinker with strong analytical skills, exceptional attention to detail, and a passion for delivering outstanding results.

Key Responsibilities

• Develops account strategy in partnership with client and Paid Social Director and is accountable for the execution of strategy and achievement of KPIs
• Responsible for the operational success of accounts, ensures deliverables are met on time and on budget
• Owns and manages the client strategy and plans key campaign efficiencies
• Manages all day-to-day efforts and is the primary day-to-day SME voice to the client
• Plans accounts and growth opportunities, working closely with the Account Directors
• Builds strong relationships across Client Services and other channel teams

Key Skills

• Strong experience managing and planning paid social campaigns, preferably in an agency or client-facing environment
• Proficiency in managing and planning campaigns across various paid social platforms, including but not limited to Meta, TikTok, Snapchat and Pinterest
• Strong understanding of paid social principles, best practices, and industry trends
• Excellent analytical skills with the ability to interpret data, draw insights, and make data-driven decisions
• Exceptional communication and interpersonal skills, with the ability to effectively interact with clients and internal teams
• Proven track record of delivering successful paid social campaigns and achieving key performance metrics (e.g., ROAS, CTR, CPA)
• Desired experience with marketing partners, such as Smartly

A few of the benefits

• Whether it’s the joy of working with people at the top of their game or our vibrant and collaborative team energy, people love working here – and we hope you will too!
• Career development through LinkedIn Learning and other tools; with access to training, certifications and mentorship.
• Private Medical Insurance, Company Pension, life insurance and other corporate benefits
• In addition to the 25 days annual leave (full time employees), you are also able to take an additional day’s leave for your birthday, up to three to focus on your wellbeing and two days to volunteer in your community.
• Access to lifestyle benefits and schemes such as Cycle to work, Season Ticket loan, GymFlex, Tastecard, Retail discounts and many more.

Inclusion and Diversity

At Dentsu, we embrace diversity and inclusion, valuing the unique perspectives and contributions of every individual. We believe that diversity fuels creativity and innovation, benefiting our employees, partners, and communities.

We welcome applications from all individuals, regardless of race, ethnicity, nationality, religion, gender, gender identity, sexual orientation, age, disability, marital status, or any other protected characteristic. Beyond recruitment, we strive to create an environment where everyone feels respected, supported, and empowered to bring their authentic selves to work.

We recognize the importance of work-life balance and are open to discussing flexible working arrangements for all roles. If you need reasonable adjustments due to a disability or medical condition during our recruitment process, please contact us at [e-mail], quoting the reference number of the role that you are applying for. Your needs will be handled with respect and confidentiality to ensure an inclusive and accessible experience.

About dentsu

Taking a people-centered approach to business transformation, we use insights to connect brand, content, commerce and experience, underpinned by modern creativity. As part of Dentsu Group Inc. we are headquartered in Tokyo, Japan and our 65,000 employee-base of dedicated professionals work across four regions (Japan, Americas, EMEA and APAC). Dentsu combines Japanese innovation with a diverse, global perspective to drive client growth and to shape society.

Diversity, equity, and inclusion sits at the heart of our Social Impact strategy – our fully integrated sustainability strategy which includes our ambition to build a fair and more equal society, where everyone is equipped to thrive.

Location

London

Brand

Dentsu Media

Time Type

Full time

Contract Type

Permanent