Paid Social Executive

Blue Pelican; City Of London; Hybrid; GBP 30,000 - 35,000; Full time

Job summary

An innovative online gaming company in London is seeking a Paid Social Executive. This role aims to enhance Meta campaign performance to acquire players in key markets. Candidates should have experience in B2C environments and a good grasp of relevant performance metrics. The position offers a salary up to £35,000 and includes benefits like private healthcare and hybrid working arrangements.

Benefits

Up to £35,000 salary

Annual bonus

24 days’ holiday

Private healthcare

Life insurance

Pension scheme

Fun team socials

Hybrid working

Qualifications

• Year or two of experience running Meta campaigns in a B2C environment.
• Understanding of performance metrics such as CPA, CTR, ROAS.
• Skilled in Meta Ads Manager, experience using TikTok or Snapchat is a plus.

Responsibilities

• Plan, build, and optimise Meta campaigns for UK player acquisition.
• Own campaign setup and ongoing optimisation across the Meta suite.
• Work closely with creative teams to develop tailored assets.

Skills

Meta campaigns

CPA

Data analysis

B2C marketing

Creativity

Communication

Tools

Meta Ads Manager

TikTok

Snapchat

Job description

Paid Social Executive | Up to £35k
Hybrid, London | 3 days in-office, 2 from home
Start Date: ASAP | Reporting to: Head of Paid Social

An ethical online gaming company is on the hunt for a Paid Social Executive with a sharp eye for performance and a passion for Meta campaigns. Specialising in fair, responsible bingo and casino games, this brand is shaking up the UK gaming scene - and now they’re looking for someone to help grow their player base the right way.

If you\'re data-driven, creative, and ready to take full ownership of Meta campaign execution in a fast-paced team, this one’s for you.

You’ll be joining a relatively small team within their London offices, where they work on a hybrid arrangement, typically attending 3 times a week.

Your role will be handling paid social campaigns on an international basis across their key markets which include the UK, Canada, LATAM and a couple of European territories.

Key Responsibilities

• Plan, build, and optimise Meta campaigns (Facebook & Instagram) for UK player acquisition and brand awareness.
• Own campaign setup, targeting, budgeting, creative testing, and ongoing optimisation across the Meta suite.
• Get involved in the creation of paid media campaigns for other social platforms including TikTok and Snapchat – including managing creative publishing, targeting and budget allocation.
• Work closely with creative teams to brief and develop static, video and motion assets tailored to platform best practices.
• Report weekly on campaign performance, feeding insights into monthly and quarterly business reviews.
• Use CPA and CLV goals to guide media spend decisions and maximise return on ad spend.
• Collaborate with the data and web teams to ensure correct tracking, tagging, and landing page functionality.
• Keep a sharp eye on competitor ads within the UK bingo and casino space to fuel test-and-learn strategies.
• Present campaign insights clearly to internal stakeholders and contribute ideas for continuous improvement.

Ideal Candidate

• Year or two of experience running Meta campaigns in a B2C environment, ideally UK-focused.
• Proven understanding of performance metrics such as CPA, CTR, ROAS and CLV.
• Skilled in Meta Ads Manager, with bonus points for experience using TikTok, Snap, or Pinterest.
• Comfortable creating and managing campaigns from scratch - not just optimising someone else’s work.
• Able to brief and assess creative for performance on Meta platforms.
• Clear communicator who can translate data into actionable insight.
• Experience in the online gaming, entertainment or ecommerce space is desirable but not essential.
• Curious, confident and excited to test new approaches in a busy team.

What’s on Offer

• Up to £35,000 salary depending on experience
• Annual bonus (post-probation)
• 24 days’ holiday, with additional days after 3 years
• Private healthcare & life insurance (post-probation)
• Pension scheme
• Fun team socials
• Hybrid working – 3 days in a London office, 2 from home

This is a brilliant opportunity for a Meta campaign specialist to grow their career in a company that values transparency, creativity and responsible marketing. You'll be working with a brand that doesn't just play by the rules – it has helped set the bar for the industry.

Ready to make your next move?

TO APPLY

If you think you’ve got what it takes, you can share your Linkedin profile or email me a CV – it doesn\'t have to be up to date, we can work on that once you decide you want to take this forward.

Or, for a chat and more information, please contact me on:

Colin Doree
Recruiter | Blue Pelican
01892 507122
[e-mail]