Paid Social Account Director - 12 Month FTC

WPP Media; City Of London; Hybrid; GBP 55,000 - 75,000; Full time

Job summary

A global media collective is seeking a Paid Social Account Director to lead the execution of innovative Paid Social strategies, focusing on platforms like LinkedIn and TikTok. This role involves client management, team leadership, and strategic campaign optimization, essential to driving brand awareness and demand generation. The ideal candidate possesses strong Paid Social experience and a passion for the evolving media landscape. Competitive benefits and a hybrid working model are offered.

Benefits

Competitive medical benefits

Group retirement plans

Significant paid time off

Employee mental health awareness days

Qualifications

• Strong understanding of LinkedIn Ads Manager.
• Advanced understanding of Paid Social principles.
• Experience in optimising digital media across multiple channels.

Responsibilities

• Lead LinkedIn-first paid social strategy for B2B audiences.
• Act as a trusted advisor to senior B2B marketing stakeholders.
• Oversee planning and optimisation across LinkedIn Ads Manager.

Skills

LinkedIn Ads Manager

Paid Social principles

Social Media

Project management

Analytics tools

Tools

Google Display Network

Google AdWords

Excel

Word

PowerPoint

Job description

Overview

About WPP Media

WPP is the creative transformation company. We use the power of creativity to build better futures for our people, planet, clients and communities. For more information, visit wpp.com.

WPP Media is WPP’s global media collective. In a world where media is everywhere and in everything, we bring the best platform, people, and partners together to create limitless opportunities for growth. For more information, visit wppmedia.com

About EssenceMediacom A Leading WPP Media Brand

EssenceMediacom is a new breed of media agency. Grounded in analytics & insights and powered by data & technology, we believe in the power of media and creative to drive breakthroughs for the world’s best brands. We help clients understand the modern marketing paradox and discover the breakthroughs brands need to win with their consumers. We are designed for the new communications economy — built on data & technology, built for people & algorithms, built around diverse schools of thought, built to test & learn at scale, and, crucially, built to evolve.

Role Summary and Impact

We are the EssenceMediacom Worldwide Paid Social team, servicing both centrally executed campaigns in multiple languages as well as coordinating and supporting strategic directions across markets. We work on a mix of blue-chip clients for both direct and brand led initiatives including but not limited to: The Coca Cola Company, Uber, Shell, EY, Dell, adidas & Sony.

We are looking for a driven and enthusiastic Paid Social specialist to join EssenceMediacom Worldwide as a Paid Social Account Director. This is an opportunity will involve the creation and execution of Paid Social strategies across LinkedIn, TikTok & META. Client servicing to the highest standards is an integral element to this role, not only to serve existing clients, but to also grow new business pipelines. It will also involve the management of more junior team members, nurturing their paid social skill sets, with the expansion of further resources based on client successes. You will need a proven track record in paid social, ideally for a blend of direct response & brand client base. Having worked in the delivery of paid social strategy and operations, managing individuals, and fostering strong client relationships.

Responsibilities

• Strategic Skills:
  • Lead on LinkedIn-first paid social strategy to drive brand awareness, demand generation, and lead quality for B2B audiences.
  • Ensure social best practices and continuous optimisation are embedded across campaigns, platforms, and processes.
  • Deep understanding of brand vs. performance objectives in a B2B context (pipeline growth, lead quality, ABM).
• Position social as a key channel within the marketing mix.
• Create clear, actionable strategies that align with client KPIs and can scale globally.
• Identify innovation opportunities, from new LinkedIn features to testing emerging B2B ad formats and martech tools.
• Foster relationships with media owners to unlock betas and insights.

• Client Account Management:
  • Act as a trusted advisor to senior B2B marketing stakeholders, shaping paid social strategies to meet targets.
  • Educate and inspire clients on LinkedIn’s and other social channels capabilities, analytics, and role in driving thought leadership and ABM.
  • Represent MediaCom as a strategic partner, championing paid social within broader media plans.
  • Lead responses to briefs with data-backed proposals that reflect business objectives and audience insights.
  • Proactively communicate performance, opportunities, and recommendations to influence C-suite decision-making.
  • Build and maintain long-term partnerships with B2B clients through collaboration and consistent delivery.

• Operating and Technical Requirements:
  • Oversee planning, targeting, and optimisation across LinkedIn Ads Manager and other social platforms.
  • Ensure operational excellence through streamlined workflows, QA processes, and accurate reporting.
  • Maintain finance oversight, budget accuracy, and efficient campaign delivery.
  • Leverage tools and data to uncover insights, audience behaviours, and conversion patterns.
  • Continuously test and adopt emerging LinkedIn and B2B martech solutions to stay ahead of trends.
  • Build strong relationships with vendors, ensuring access to platform betas and advanced targeting solutions.

• People Management:
  • Lead and inspire a high-performing paid social team, fostering B2B marketing expertise.
  • Coach junior talent on LinkedIn strategy, optimisation, and business impact storytelling.
  • Prioritise workloads effectively and delegate tasks with clarity.
  • Support team growth through training, certifications, and mentorship.
  • Celebrate best practices, encourage knowledge-sharing, and lead by example.
  • Conduct regular check-ins to ensure development goals are met and workloads are balanced.

Skills and Experience

At WPP Media, we believe in the power of our culture and our people. It’s what elevates us to deliver exceptional experiences for both our clients and each other. In this role it will be critical to embrace WPP & WPP Media’s shared core values:

• Be Extraordinary by Leading Collectively to Inspire transformational Creativity.
• Create an Open environment by Balancing People and Client Experiences by Cultivating Trust.
• Lead Optimistically by Championing Growth and Development to Mobilize the Enterprise.
• A strong understanding of LinkedIn Ads Manager
• An advanced understanding of Paid Social principles
• An understanding and passion for social media, content & creative best practises.
• Experience in optimising digital media across one or more channels including Google Display Network, Google AdWords, Facebook, Twitter, LinkedIn
• Excellent Microsoft Excel, Word and PowerPoint skills.
• Excellent project management skills
• Effective and efficient working style
• Reporting experience and understanding of analytics tools
• Excellent written & verbal English language skills/grammar; a strong communicator

Life at WPP Media & Benefits

Our passion for shaping the next era of media includes investing in our employees to help them do their best work, and we’re just as committed to employee growth as we are to responsible media investment. WPP Media employees can tap into the global WPP Media & WPP networks to pursue their passions, grow their networks, and learn at the cutting edge of marketing and advertising. We have a variety of employee resource groups and host frequent in-office events showcasing team wins, sharing thought leadership, and celebrating holidays and milestone events. Our benefits include competitive medical, group retirement plans, vision, and dental insurance, significant paid time off, preferential partner discounts, and employee mental health awareness days.

WPP Media is an equal opportunity employer and considers applicants for all positions without discrimination or regard to particular characteristics. We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers.

We believe the best work happens when we're together, fostering creativity, collaboration, and connection. That's why we’ve adopted a hybrid approach, with teams in the office around four days a week. If you require accommodations or flexibility, please discuss this with the hiring team during the interview process.

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