Paid Social Account Director

Walk-In Media; London; On-site; GBP 60,000 - 80,000; Full time

Job summary

A London-based communications agency is seeking a Paid Social Account Director to oversee and lead the execution of paid social media campaigns for clients across various sectors. This key role involves managing client relationships, directing a team, and ensuring the strategic delivery of client objectives. The ideal candidate will have significant digital experience, demonstrate strong leadership skills, and leverage a deep understanding of social media channels to drive successful campaigns.

Qualifications

• 5+ years digital experience in a client-facing role.
• Managed a team and communicated effectively.
• Strong knowledge of paid social channels.

Responsibilities

• Manage execution of paid social for key clients.
• Lead day-to-day contact for paid social planning.
• Oversee finance process and new business pitches.

Skills

Client relationship management

Social media strategy development

Team leadership

Attention to detail

Collaboration

Job description

About The Role

The Paid Social Account Director is responsible for managing the execution of paid social across several key clients. This will include management of the planning, implementation, invoicing and reporting cycle to ensure that all work is delivered on time, to brief, and on budget to the highest standard possible meeting each client’s objectives.

• Act as the day to day lead contact for clients, building strong relationships in order to understand how to provide solutions to their objectives and challenges
• Clearly communicate with internal teams, including direct line management of two Account Execs, to enable an accurate and efficient process from brief to activation and post-campaign analysis
• Oversee the output of day to day delivery, reporting and invoicing
• Be involved with the management of regular client status meetings to define the paid social media strategy and channel testing/ development
• Establish social platform relationships to understand the changing media marketplace dynamics and opportunities

The Paid Social Account Director will be expected to demonstrate the following core competencies across 3 key operational areas:

1. Clients

You will be the lead day to day contact for paid social planning and activation across a group of clients that span the Finance, QSR and Luxury sectors and be accountable for all deliverables. Being able to define and articulate social media strategy for your clients is essential.

2. Business and Budgets

A central part of the role will be ensuring a timely and accurate finance process, overseeing this process for all of your clients. As part of the role you will also be expected to contribute to new business pitches as relevant.

3. Team

You will have responsibility for directly managing two Social Executives, reporting into the Digital Director. You will be part of the wider Digital department which also includes PPC, SEO and Data teams.

About You and Your Experience

You will ideally have considerable experience across social media planning and activation, including objective setting, audience planning, strategy development and creative planning.

• 5+ years digital experience in a client facing role with a proven track record of developing client relationships
• Has managed a team, delegating and communicating effectively to achieve the client account goals, as well as actively participating in the progress of team members
• Strong knowledge of paid social channels and how they each play a role in customer journeys as part of a wider media mix
• An enthusiastic and collaborative mentality; passionate about working with other disciplines to produce the best outcomes for clients
• Well organized, numerical and high attention to detail, all whilst working to strict deadlines