Paid Search Specialist: Digital Campaign Optimisation

Boots; Nottingham; On-site; GBP 35,000 - 45,000; Full time

Job summary

A leading UK optical company is seeking an experienced Paid Search Specialist to drive qualified traffic to their digital platforms. You will manage PPC campaigns across Google and Bing, working closely with content and analytics teams. The ideal candidate should have a strong background in paid media management and collaboration. This role offers a strategic position in a digital transformation journey.

Benefits

Boots Retirement Savings Plan

Discretionary annual bonus

Generous employee discounts

Enhanced leave pay for maternity/paternity/adoption

Flexible benefits scheme

Access to free counselling

Qualifications

• Exceptional track record in paid media campaigns for retail brands.
• Experience in managing and planning paid media budgets.
• Ability to collaborate with various teams.

Responsibilities

• Plan and optimize PPC campaigns across Google Ads and Bing Ads.
• Manage budgets, bids, keywords, and audience targeting.
• Write compelling ad copy with the content team.

Skills

Paid media campaign management

Collaboration with teams

Performance analysis

Budget management

Writing ad copy

Tools

Google Ads

Bing Ads

GA4

Job description

A leading UK optical company is seeking an experienced Paid Search Specialist to drive qualified traffic to their digital platforms. You will manage PPC campaigns across Google and Bing, working closely with content and analytics teams. The ideal candidate should have a strong background in paid media management and collaboration. This role offers a strategic position in a digital transformation journey.