Paid Media Specialist, EMEA

ABERCROMBIE AND FITCH; City Of London; Hybrid; GBP 30,000 - 45,000; Full time

Job summary

A global apparel retailer in London seeks a Marketing Coordinator to manage media campaigns and collaborate with internal and external partners. Candidates should have a Bachelor's degree in Marketing, experience in media planning, and strong project management skills. The role offers benefits like a flexible working schedule and incentive bonuses, reflecting the company's commitment to employee well-being.

Benefits

Incentive bonus program

Medical, dental and vision insurance

Work from anywhere on Mondays and Fridays

Qualifications

• Proven track record of working across and within a matrixed structure.
• Digital marketing experience in a fast-paced retail environment is a plus.
• Familiar with display & social media advertising products.

Responsibilities

• Own seasonal media campaign planning.
• Analyze media campaign performance.
• Lead weekly media campaign management.

Skills

Marketing experience in media planning

Project management

Strong problem-solving capabilities

Highly organized

Education

Bachelor's Degree in Marketing or related

Tools

Social media advertising

Analytics software

Job description

Overview

Abercrombie & Fitch Co. is a global, digitally led omnichannel specialty retailer of apparel and accessories catering to kids through millennials with assortments curated for their specific lifestyle needs. The company operates a family of brands, including Abercrombie & Fitch, YPB, abercrombie kids, Hollister and Gilly Hicks, each sharing a commitment to offer products of enduring quality and exceptional comfort that support global customers on their journey to being and becoming who they are. Abercrombie & Fitch Co. operates over 750 stores under these brands across North America, Europe, Asia and the Middle East, as well as the e-commerce sites abercrombie.com, abercrombiekids.com, and hollisterco.com.

What will you be doing?

• Own seasonal media campaign planning and calendar process with ad agency and other external partners from start to finish
• Analyze media campaign performance and recommend placement & creative optimizations focused on effectiveness & efficiencies
• Hindsight weekly & seasonal campaign performance and provide insights to the broader marketing team on areas of opportunity
• Lead weekly media campaign management from campaign planning to creative concepting, working with internal & external design partners, & campaign trafficking & flighting in partnership with advertising agency
• Manage campaign asset coordination & organization to ensure all design & launch dates are met
• Act as liaison with promotions team to communicate & maintain promotional calendar for internal & external counterparts
• Partner with copywriters for requests on campaign assets & social media posts, as well as submission & tracking of foreign language translations for international markets
• Ensure 100% accuracy of creative with overall business standards & creative direction
• Partner with Analytics team &/or advertising agency to perform ad hoc seasonal & project hindsight for distribution to leadership
• Conduct ongoing competitor analysis & tracking
• Proactively identify new capabilities & market trends, & facilitate the evaluation of vendor proposals with key stakeholders

What will you need to bring?

• Marketing experience with a specific emphasis in media planning and execution, and/or complementary agency roles
• Bachelor's Degree in Marketing, Advertising or related experience
• Digital marketing experience in a fast paced, multi-channel, retail environment a plus
• Familiar with display & social media advertising products and Brand Lift Measurement Studies
• Proven track record of working across and within a matrixed structure - creative, analytics, and CRM
• Highly organized with strong problem-solving capabilities
• Strong project management and inter-departmental coordination skills
• Highly motivated with ability to thrive in a fluid and demanding environment

Benefits & Perks

• Incentive bonus program
• Annual companywide review process
• Medical, dental and vision insurance
• Life and disability insurance
• Associate assistance program
• Paid parental and adoption leave
• Access to fertility and adoption benefits through Carrot
• Access to mental health and wellness app, Headspace
• Paid time off and one paid volunteer day per year, allowing you to give back to your community
• Work from anywhere (Mondays and Fridays are "work from anywhere" days for most roles and six work from anywhere weeks per year)
• Seven associate wellness half days per year
• Merchandise discount on all of our brands
• Opportunities for career advancement, we believe in promoting from within
• Access to multiple Associate Resource Groups
• Global team of people who will celebrate you for being YOU!

ABERCROMBIE & FITCH CO. IS AN EQUAL OPPORTUNITY EMPLOYER