Paid Media Specialist

Navigator; City Of London; On-site; GBP 35,000 - 55,000; Full time

Job summary

A leading ad tech platform in London is seeking a Paid Media Executive to manage and optimise campaigns across platforms such as Meta Ads, Google Ads, and TikTok. Ideal candidates will have 2-4 years of experience in paid media, a strong understanding of audience segmentation, and a knack for driving performance through data-driven insights. This role offers a competitive salary and the chance to influence product development as part of a growing team.

Benefits

Competitive compensation

Performance-based bonuses

Flat structure and fast decision-making

Qualifications

• 2-4 years in paid media roles with execution experience across multiple platforms.
• Proven track record managing budgets of $50K+ per month.
• Experience with audience segmentation and tracking implementation.

Responsibilities

• Execute and optimise paid media campaigns across various platforms.
• Monitor performance against client KPIs and produce strategic reports.
• Identify opportunities to scale budgets and improve performance.

Skills

Meta Ads

Google Ads (Search, Display, YouTube)

TikTok

DV360

Audience Segmentation

Analytics and Reporting

Tools

Google Analytics

Ad Ops Tools

Job description

About Navigator

Navigator is a travel-focused ad tech platform built for scale, precision, and impact. Following our recent Series A funding round, we're evolving from a digital consultancy into a data-driven advertising platform that sits at the intersection of travel intelligence and multi-channel media execution.

We ingest second-party data from leading travel companies—OTAs, airlines, and metasearch platforms—segment audiences using multiple criteria across all our data partners, then syndicate those audiences across every major advertising platform. Wherever our clients' travellers are, we have a way of reaching them.

We're building toward an "agentic advertising" future where AI-driven automation handles execution with expert human-in-the-loop decision making. This is an opportunity to help shape that platform while working with elite hospitality and travel brands at the forefront of where digital advertising is heading.

The Role

We're looking for Paid Media Executives who are experienced in Meta Ads, Google Ads (Search, Display, YouTube), TikTok, and programmatic platforms like DV360. You'll own campaign set-up and execution, optimisation, and performance across multiple clients and substantial media budgets.

This isn't a pure paid social role or a traditional programmatic role—we need people who understand auction dynamics, attribution modelling, and audience strategy across the full biddable media landscape. You'll build and troubleshoot custom audiences, optimise toward efficiency targets, manage pacing and delivery, and translate performance into strategic recommendations.

You'll work closely with our Account Management team who handle client strategy, and jump on calls to explain the technical details behind what's working. This role is execution-focused now, but as we scale our AI-augmented platform, you'll guide automation, not just push buttons.

We're looking for Paid Media Executives who can operate across the full spectrum of paid media—from Meta Ads and Google Ads (Search, Display, YouTube) to TikTok and programmatic platforms like DV360. This isn't a single-channel specialist role. We need multi-channel practitioners who understand auction dynamics, attribution modelling, and audience strategy across the full biddable media landscape.

You'll own campaign execution and optimisation across multiple clients and substantial media budgets, but you'll also be the bridge between technical delivery and client relationships. You'll work closely with our Account Management and Sales teams on strategy, but you'll also represent the team directly with clients when technical expertise is needed—explaining campaign mechanics, walking through performance, and turning data into strategic recommendations they can act on.

This role demands both strategic thinking and hands-on execution. You'll build and troubleshoot custom audiences, optimise toward efficiency targets, manage pacing and delivery, and identify commercial opportunities that drive client growth. As we scale our AI-augmented platform, you'll guide automation, not just push buttons.

Responsibilities

• Execute and optimise paid media campaigns across Meta Ads, Google Ads (Search, Display, YouTube), TikTok, and DV360
• Build, troubleshoot, and manage custom audience segments using data from multiple partners with varying taxonomies and data structures
• Monitor campaign pacing, delivery, and performance against client KPIs (ROAS, CPA, CAC, LTV)
• Identify opportunities to scale budgets and improve performance while maintaining commercial efficiency
• Produce weekly performance summaries and monthly reports with strategic recommendations
• Understand and navigate different attribution models (last-click, data-driven, etc.) to optimise platform budget allocation
• Forecast campaign performance and support media planning across multiple clients
• Stay ahead of platform updates, privacy changes, and emerging ad tech capabilities
• Translate performance insights into commercial opportunities

What We're Looking For

• 2-4 years in paid media roles with direct platform execution across Meta Ads, Google Ads, and at least one of: TikTok, DV360, or other programmatic platforms
• Agency background managing multiple clients
• Proven track record managing budgets of $50K+ / month across multiple clients
• Good understanding of biddable media: auction mechanics, bid strategies, attribution, and incrementality
• Proficient in audience segmentation and custom audience creation, and an ability to work with Ad Ops team to ensure proper pixel implementation and conversion tracking
• Experience working with structured data, custom parameters, and troubleshooting audience segments
• Commercially astute—you understand margin, pacing, and revenue dynamics, not just campaign performance
• Detail-oriented, data-driven, and focused on continuous improvement
• Excellent written communication for reporting and stakeholder updates
• Comfortable in a fast-moving environment with ambitious goals

Why Navigator

• Shape the Platform : Your input will directly influence product development as we build AI-augmented media buying tools
• Strategic Depth : Go beyond ad ops—drive performance, identify commercial opportunities, and advise on strategy
• Series A-Funded Growth : Join a company with ambitious plans to lead the "agentic advertising" category
• Technical Complexity : Work with proprietary data partnerships and solve real segmentation challenges, not just run standard campaigns
• Long-Term Incentives : Competitive compensation with performance-based bonus tied to company milestones
• Growth-Minded Culture : Flat structure, fast decision-making, and no micromanagement

Navigator is for people obsessed with the mechanics of digital advertising who want to help build the future, not just execute playbooks.