Paid Media Executive

Skin + Me; Greater London; Hybrid; GBP 35,000 - 45,000; Full time

Job summary

A mission-driven skincare startup in London is seeking a Paid Media Executive to join their Growth Team. This hybrid role involves managing paid search and social campaigns across channels like Google and Meta, aimed at achieving ambitious growth targets. The ideal candidate should have at least 2 years of experience in paid media, strong analytical skills, and a passion for the skincare industry. This is a pivotal role with opportunities for personal and professional growth in a dynamic environment.

Benefits

25 Days Holiday

Free Breakfast & Lunch

Equity options

Health and wellbeing focus

Dog-friendly office

Qualifications

• Solid experience managing Google Ads and Meta campaigns.
• Ability to analyze datasets in Excel.
• Experience in a data-driven environment.

Responsibilities

• Manage Google Ads, Meta and TikTok campaigns.
• Optimize daily performance of ad accounts.
• Test new ads and analyze trends.

Skills

Paid media experience

Data analysis

Communication skills

Self-starter

Attention to detail

Education

2+ years in paid media role

Tools

Google Ads

Meta Ads

TikTok Ads

Microsoft Excel

Job description

Skin + Me

Skin + Me is a mission‑driven start‑up with seriously big skin goals.

About the role

We're looking for an ambitious and skilled Paid Media Executive to join our Growth Team. This is a hybrid role with three days a week in our Paddington HQ (Mon, Tue, Fri) and two days remote.

As a Paid Media Executive at the +Me group, you will execute and manage our paid search (PPC) and paid social campaigns (Meta and TikTok). From owning the day‑to‑day management of the accounts, to planning and executing tests, your role will be instrumental to helping us hit our KPIs and ambitious growth targets. You'll have the opportunity to contribute to our ongoing paid ads strategy across one or more of the +Me brands (Skin + Me, Hair + Me and Renew + Me).

The ideal candidate will have solid experience within paid search and experience of running ads on paid social (post‑algorithm shift is a plus) with a desire to be further trained in this area. This role will work closely with the Paid Media Lead and will also have strong ties to the copywriting, design and tech teams, giving you the opportunity to work with key stakeholders across the business.

What you’ll do

In this role you will implement our growth strategy through our paid channels, manage a large budget and discover new avenues for growth.

• Support the Paid Media Lead in managing the Google Ads, Meta and TikTok paid activity
• Manage your channels from daily optimisations and account maintenance tasks, through to monthly performance reporting – to ensure they are running optimally and on‑track to achieve targets. You will be the go‑to expert for questions and analysis related to your channels.
• Continuously test new ads on Meta, TikTok and Google
• Contribute to regular paid ads creative briefs for Meta and Google, and feedback creative learnings to the design team
• Develop and execute testing across all aspects of the paid channels, including creative, messaging, landing pages and offers, keeping up to date with industry trends, news and products to ensure we stay ahead of the curve
• Liaise with UGC content creation agencies to ensure we create best‑in‑class UGC content including concept brainstorming, creator approval, script reviews and content reviews
• Utilise in‑house data tools to analyse and discover performance trends to improve results
• Represent Skin + Me in advertising partner meetings (Meta, Google, TikTok), working closely with our account reps to best understand the platform's new features, plan tests and troubleshoot problems

Who you are

These are the skills we're looking for. Even if you don't tick every box, but feel you're right for us, we'd still love to hear from you.

• Ideally have 2 years experience working in a paid media role, either in house or agency side, with hands on experience running campaigns on Meta and Google Ads and a strong understanding of the main performance drivers across both channels – though we're open to strong candidates at different stages of their career
• Experience working in a data‑driven, high‑experimentation environment
• Able to analyse large datasets in Microsoft Excel to draw conclusions and insights about performance
• Self‑starter with a hunger to learn and constantly improve in a fast‑paced environment
• Curious, always asking questions and challenging how we do things
• Strong communication skills with experience presenting results and learnings to various stakeholders
• Ability to work collaboratively and independently
• Strong attention to detail
• An interest in the skincare and health industry with a drive to keep up with all market trends and ensure we stay ahead of the curve

Why choose Skin + Me

• A daily challenge – in a thrilling, entrepreneurial start‑up environment, no two days will ever be the same
• Make a difference – work within a revolutionary company that is focused on improving millions of lives
• Significant equity – potentially life‑changing value if you commit to our long‑term mission
• Serious commitment to growth – personal development is important to us and we'll make sure we support your growth, and give you broad experience across your role
• Support network – the Skin + Me investors and advisors that you'll have the opportunity to work with have built some of the world's best consumer companies

Benefits

• 25 Days Holiday (+ all the usual Bank Holidays)
• Free Breakfast & Lunch
• Hybrid working to give you flexibility – We are all remote on Wednesday and Thursday. When we are in the office on Monday, Tuesday and Friday our core hours are 10‑4. If you're an early bird you can do 7‑4, and if you're a night owl 10‑7 is fine too. Need more flexibility around your life – just let us know
• Equity – We offer a competitive salary and a generous share award package that means every employee has a stake in the business. We really are all in this together
• Health and wellbeing focus – We offer a healthcare cash plan, cycle to work schemes plus free healthy breakfast and lunch in the office. We'll be sure to always prioritise your physical and mental health
• Culture club – Our culture club team meets every week to make sure we celebrate our big wins and milestones too, with parties, surprises and more.
• You'll get highly discounted Skin + Me products for you, and 10 friends + family too.
• Generous employee referral scheme. If you know more fabulous people and refer them to work with us too, you'll receive a cash bonus when they pass probation
• Dog‑friendly office with two very cute resident dogs!

More About Skin + Me and the +Me Brands

There's a huge problem in the world of personal care: people struggle with more than just how their skin or hair looks. They're navigating confidence, identity, and long‑term health—all deeply personal and ever‑changing. The +Me Brands exist to change that.

Skin + Me launched over six years ago with one mission: to revolutionise skincare through personalised, clinically‑effective treatment that's simple, sustainable, and built around real results. Now a category leader and scale‑up success story, Skin + Me has delivered millions of personalised treatments through our signature Daily Doser and helped customers transform not just their skin—but how they feel in it.

From that foundation, we're building out a powerful family of brands: Hair + Me bringing prescription‑led, personalised treatment for hair health; Renew + Me, an advanced prescription skincare brand for mid‑life women. Together they embody our mission of real, long‑term change across skin, hair and health.

We recently raised £10 million in Series B funding, backed by top‑tier investors and a founding team of people who worked at the likes of Facebook, Charlotte Tilbury and Graze. With Skin + Me leading the way and our fast‑growing younger brands already gaining traction, the +Me journey is just getting started. We're scaling fast—and we'd love for you to be part of it.

Think you’re up for the challenge?