Paid Media Executive

Skin + Me; City Of London; Hybrid; GBP 30,000 - 40,000; Full time

Job summary

A leading skincare company in the UK is seeking a Paid Media Executive to join their Growth Team. In this hybrid role, you will manage paid search and social campaigns, ensuring optimal performance and aligned with the company’s ambitious growth targets. Ideal candidates will have solid experience in paid media, particularly with Google and Meta platforms. The position offers a dynamic environment for those who wish to make a significant impact with their skills in a rapidly growing company.

Benefits

25 Days Holiday

Free Breakfast & Lunch

Hybrid working flexibility

Equity opportunities

Health and wellbeing focus

Dog-friendly office

Qualifications

• Minimum 2 years experience in a paid media role.
• Hands-on experience running campaigns on Meta and Google Ads.
• Ability to analyse large datasets.

Responsibilities

• Manage Google Ads, Meta and TikTok campaigns.
• Perform daily optimisations and report monthly performance.
• Develop and execute creative testing.

Skills

Experience in paid media

Data analysis skills

Strong communication skills

Attention to detail

Curiosity and willingness to learn

Tools

Google Ads

Facebook Ads

Microsoft Excel

Job description

Skin + Me is a mission driven start-up with seriously big skin goals.

We’re looking for an ambitious and skilled Paid Media Executive to join our Growth Team at Skin + Me. This is a hybrid working role with three days a week in our Paddington HQ (Mon, Tue, Fri) and two days remote.

About the role

As a Paid Media Executive at the + Me group, you will execute and manage our paid search (PPC) and paid social campaigns (Meta and TikTok). From owning the day to day management of the accounts, to planning and executing tests, your role will be instrumental to helping us hit our KPIs and ambitious growth targets. You’ll have the opportunity to contribute to our ongoing paid ads strategy across one or more of the + Me brands (Skin + Me, Hair + Me and Renew + Me).

The ideal candidate will have solid experience within paid search and experience of running ads on paid social (post algorithm shift is a plus) with a desire to be further trained in this area. This role will work closely with the Paid Media Lead and will also have strong ties to the copywriting, design and tech teams, giving you the opportunity to work with key stakeholders across the business.

What you'll do

In this role you will implement our growth strategy through our paid channels, manage a large budget and discover new avenues for growth. Responsibilities will include:

• Supporting the Paid Media Lead in managing the Google Ads, Meta and TikTok paid activity
• Manage your channels from daily optimisations and account maintenance tasks, through to monthly performance reporting - to ensure they are running optimally and on-track to achieve targets. You will be the go‑to expert for questions and analysis related to your channels.
• Continuously test new ads on Meta, TikTok and Google
• Contribute to regular paid ads creative briefs for Meta and Google, and feedback creative learnings to the design team
• Develop and execute testing across all aspects of the paid channels, including creative, messaging, landing pages and offers, keeping up to date with industry trends, news and products to ensure we stay ahead of the curve.
• Liaise with UGC content creation agencies to ensure we create best‑in class UGC content including concept brainstorming, creator approval, script reviews and content reviews.
• Utilise in‑house data tools to analyse and discover performance trends to improve results.
• Represent Skin + Me in advertising partner meetings (Meta, Google, TikTok), working closely with our account reps to best understand the platform’s new features, plan tests and troubleshoot problems.

Who you are

These are the skills we’re looking for. Even if you don’t tick every box, but feel you’re right for us, we’d still love to hear from you.

• Ideally have 2 years experience working in a paid media role, either in house or agency side, with hands on experience running campaigns on Meta and Google Ads and a strong understanding of the main performance drivers across both channels - though we’re open to strong candidates at different stages of their career
• Experience working in a data-driven, high-experimentation environment
• Able to analyse large datasets in Microsoft Excel to draw conclusions and insights about performance
• Self‑starter with a hunger to learn and constantly improve in a fast‑paced environment
• Curious, always asking questions and challenging how we do things
• Strong communication skills with experience presenting results and learnings to various stakeholders
• Ability to work collaboratively and independently
• Strong attention to detail

• An interest in the skincare and health industry with a drive to keep up with all market trends and ensure we stay ahead of the curve

Why should you choose Skin + Me?

• A daily challenge – in a thrilling, entrepreneurial start‑up environment, no two days will ever be the same.
• Make a difference – work within a revolutionary company that is focused on improving millions of lives.
• Significant equity – potentially life‑changing value if you commit to our long‑term mission.
• Serious commitment to growth – personal development is important to us and we’ll make sure we support your growth, and give you broad experience across your role.
• Support network – the Skin + Me investors and advisors that you’ll have the opportunity to work with have built some of the world’s best consumer companies.

Benefits

• 25 Days Holiday (+ all the usual Bank Holidays) – It's important to take a break and recharge, that's why we offer a generous holiday allowance
• Free Breakfast & Lunch – It’s important you are well fuelled for the day so we've got your breakfast and lunch covered. Plus drinks and snacks are available too!
• Hybrid working to give you flexibility – We are all remote on Wednesday and Thursday. When we are in the office on Monday, Tuesday and Friday our core hours are 10-4. If you're an early bird you can do 7-4, and if you're a night owl 10-7 is fine too. Need more flexibility around your life – just let us know.
• Equity – We offer a competitive salary and a generous share award package that means every employee has a stake in the business. We really are all in this together
• Health and wellbeing focus – We offer a healthcare cash plan, cycle to work schemes plus free healthy breakfast and lunch in the office. We'll be sure to always prioritise your physical and mental health.
• Culture club – Our culture club team meets every week to make sure we celebrate our big wins and milestones too, with parties, surprises and more.
• You’ll get highly discounted Skin + Me products for you, and 10 friends + family too.
• Generous employee referral scheme. If you know more fabulous people and refer them to work with us too, you’ll receive a cash bonus when they pass probation.
• Dog‑friendly office with two very cute resident dogs!

More About Skin + Me and the +Me Brands

There’s a huge problem in the world of personal care: people struggle with more than just how their skin or hair looks. They’re navigating confidence, identity, and long‑term health—all deeply personal and ever‑changing. The +Me Brands exist to change that.

Skin + Me launched over six years ago with one mission: to revolutionise skincare through personalised, clinically‑effective treatment that’s simple, sustainable, and built around real results. Now a category leader and scale‑up success story, Skin + Me has delivered millions of personalised treatments through our signature Daily Doser and helped customers transform not just their skin—but how they feel in it.

From that foundation, we’re building out a powerful family of brands:

Hair + Me brings prescription‑led, personalised treatment to the world of hair health, tackling concerns like thinning and loss with the same blend of dermatological expertise and tailored solutions.

And now, Renew + Me is our latest evolution—an advanced prescription skincare brand created specifically for midlife women. Born from the insights of Skin + Me and designed to meet the unique needs of women 45+, Renew + Me couples hard‑working actives with deeply human insight to become the definitive skincare brand for this powerful life stage.

At +Me Brands, we advocate for real, long‑term change—whether it’s better skin, hair, or health. Our mission is rooted in personalisation, expert care, and building deep trust with our customers. No compromises. Just undeniable results.

We recently raised £10 million in Series B funding, backed by top‑tier investors like Octopus Ventures and leading DTC founders. Our founding team brings experience from some of the most trusted consumer brands in the world—Facebook, Charlotte Tilbury, Graze.com, and more.

With Skin + Me leading the way and our fast‑growing younger brands already gaining traction, the +Me journey is just getting started. We’re scaling fast—and we’d love for you to be part of it.

Think you’re up for the challenge?