Packaging Website Lead

DS Smith; Greater London; On-site; GBP 60,000 - 80,000; Full time

Job summary

A leading packaging company in Greater London seeks an EMEA Website Lead to oversee the strategic direction and management of its website across all markets. The role involves building a unified experience that drives engagement and conversions, leading a team, and ensuring compliance with regulations. Candidates should have experience in web development and project management, with strong skills in analytics and SEO. This position offers a full-time contract in a dynamic environment.

Qualifications

• Demonstrated success in building a website from the ground up.
• Experience with A/B testing frameworks and optimization strategies.
• Strong project management skills with KPI tracking.

Responsibilities

• Define a clear vision for website's role in business value and engagement.
• Build and maintain a strategic roadmap for enhancements.
• Drive SEO improvements for visibility and search rankings.

Skills

CSS

HTML5

Layout Design

Web Development

JavaScript

PHP

Web Design

Adobe Dreamweaver

Adobe Photoshop

Adobe Illustrator

Responsive Web Design

WordPress

Education

Degree in Business Administration, Sales, Marketing, or relevant field

Tools

Optimizely CMS

Google Analytics

Power BI

Job description

Location: London UK

Subject to Consultation

About the role

The EMEA Website Lead is accountable for the strategic direction, operational management and performance of the DS Smith website across all EMEA markets and language versions, ensuring a unified value proposition, customer offer and user experience. This transformation-focused role drives a step-change in the DS Smith EMEA website by evolving it from a functional asset into a high-impact customer-centric platform. A key part of this transformation is centralising website management processes to deliver greater efficiency, consistency and effectiveness across all EMEA markets. This includes implementing streamlined governance, shared tools and standardised workflows that enable faster execution, improved quality control and a scalable digital ecosystem.

The role leads a team responsible for delivering a site that is fast, intuitive and relevant, consistently reflecting DS Smith’s brand promise supporting lead generation and conversion and enabling commercial growth. It requires challenging the status quo, creating a unified experience across diverse markets and ensuring technical robustness, governance and scalability so that the website becomes a strategic business enabler and a trusted destination for customers and stakeholders.

Key Responsibilities

• Define a clear and compelling vision for the website’s role in delivering business value, customer engagement and measurable growth with priority customers such as whales and most-wanted.
• Build and maintain a strategic roadmap that prioritises enhancements in user experience, functionality, performance and localization across all EMEA markets and language versions, ensuring the website consistently drives traffic, conversion and commercial outcomes.
• Support and co‑own the development of governance policies and workflows for website content creation, approval and publishing, ensuring scalability and operational efficiency. Collaborate with the Communications and Brand team to maintain and deliver relevant, consistent and localised website content that aligns with brand standards and business objectives.
• Lead the planning and execution of a structured website experimentation programme including A/B testing and UX optimisation initiatives. Build business cases for proposed experiments to ensure alignment with strategic priorities and measurable outcomes and work cross‑functionally with Marketing, Sales, IT and CX teams to integrate findings into broader digital initiatives.
• Leverage analytics tools to track website performance, user behaviour and engagement metrics and implement continuous optimisation strategies that improve conversion and growth with most‑wanted accounts, whales and 80s customers.
• Drive SEO/GEO improvements focused on priority topics to enhance visibility, search rankings and overall discoverability across all language versions.
• Maintain compliance with legal, regulatory and accessibility requirements, including GDPR and any other relevant regulations.
• Build and lead a central website team responsible for UX experimentation and optimisation in line with the roadmap.
• Partner with key stakeholders across Marketing, Communications, sub‑regional teams and central functions (Paper Recycling, Corporate Affairs, HR, Talent) to ensure alignment, integration and cohesion across all website initiatives.

About You

• A degree or professional qualification in Business Administration, Sales, Marketing, Communications or other relevant field of study.
• Demonstrated success in building a website from the ground up, including defining and delivering a compelling vision that aligns internal stakeholders and drives organisational momentum.
• Proficiency in using Optimizely CMS to create, edit and publish multilingual content across regional websites.
• Experience with A/B testing frameworks and experimentation platforms to validate UX improvements and conversion strategies.
• Basic understanding of HTML/CSS for troubleshooting and minor content adjustments as well as Dynamics 365 Marketing Forms.
• Strong understanding of SEO best practices and web analytics tools (e.g. Google Analytics) to monitor and optimise website performance.
• Knowledge of data privacy regulations (e.g. GDPR) and consent management for form submissions.
• Strong project management skills with the ability to define and track KPIs, build dashboards (e.g. Power BI) and interpret data to drive continuous improvement.
• Excellent English verbal and written communication skills with sensitivity to the audience and medium in use.

Key Skills

• CSS, HTML5, Layout Design, Web Development, JavaScript, PHP, Web Design, Adobe Dreamweaver, Adobe Photoshop, Adobe Illustrator, Responsive Web Design, Wordpress

Employment Type: Full-Time

Vacancy: 1