Owned Channels Leader | CRM & Lifecycle Growth

DFDS; Hebburn; On-site; GBP 60,000 - 80,000; Full time

Job summary

A transportation company in the UK is seeking an Owned Channel Lead. You will optimize customer engagement through various channels. Responsibilities include executing marketing strategies, managing CRM, and overseeing community engagement. Ideal candidates will have over 5 years of experience in marketing leadership roles, a strong data-driven mindset, and the ability to strategize across multiple platforms. The role offers great benefits and opportunities for professional development.

Benefits

Life assurance cover

Contributory company pension scheme

Holiday Purchase Scheme

Free ferry travel for up to 4 guests

Full employee assistance programme

Retail discounts

Cashback on health care

Access to Wellbeing platform

Mental health support webinars

Qualifications

• 5+ years in a leadership role within owned, lifecycle, or engagement marketing.
• Proven track record in PR strategy and multi-channel marketing.
• Experience managing marketing automation and data stewardship.

Responsibilities

• Lead and execute owned channels and PR strategy.
• Drive the modernization of CRM and lifecycle ecosystem.
• Oversee social and community management.
• Monitor owned-channel performance and KPIs.

Skills

Strategic marketing leadership

CRM expertise

Data analysis

Content management

Stakeholder management

Job description

A transportation company in the UK is seeking an Owned Channel Lead. You will optimize customer engagement through various channels. Responsibilities include executing marketing strategies, managing CRM, and overseeing community engagement. Ideal candidates will have over 5 years of experience in marketing leadership roles, a strong data-driven mindset, and the ability to strategize across multiple platforms. The role offers great benefits and opportunities for professional development.