Optimisation Assistant

Frasers Group; City of Westminster; On-site; GBP 35,000 - 45,000; Full time

Job summary

A leading retail company in the United Kingdom seeks a candidate to implement data-driven search and visual merchandising strategies. This role focuses on enhancing personalization across digital platforms and driving innovation within the company. As part of this fast-paced environment, you'll analyze data to optimize customer experiences and contribute to the digital roadmap that delivers on key performance indicators. A passion for customer behavior and operational excellence is essential.

Benefits

Employee welfare programs

Discounted gym memberships

Recognition programs for outstanding performance

Qualifications

• Strong data-driven mindset and analytical skills.
• Experience in developing customer-focused strategies.
• Proficiency in using insights to address customer pain points.

Responsibilities

• Develop data-driven merchandising strategies.
• Manage onsite search and enhance the search experience.
• Analyze A/B test results and present actionable insights.
• Collaborate cross-functionally to optimize experiences.

Skills

Customer-centric visual merchandising

Data analysis

A/B testing

Cross-functional teamwork

Innovative thinking

Job description

You will assist in implementing a relevant and data driven Search & Visual Merchandising strategy, adopting best in class strategies and developing forward thinking features. We are looking to personalise the experience across every touch point and you will be at the heart of delivering that for each brand, to make the consumer's experience feel as personable as possible. You will be a vital part in moving our digital offering forward and we need you to help be a primary driver of innovation, customer first and evidence-based working to help drive towards the group digital KPI's.

• Developing, implementing, and overseeing data driven, customer-centric visual merchandising strategies.
• Managing onsite search, ensuring optimal configuration across fascias and enhancing the search experience.
• Enhancing personalisation on site and app via search and merch tools.
• Contribute new ideas into our Digital roadmap.
• Promote a culture of experimentation, ensuring we are constantly iterating and evolving strategies with proven uplifts.
• Analyse and Interpret A/B test results, compiling detailed views of outcomes, learnings and next steps.
• Utilise and update playbooks of best practises to be used within the business to ensure consistent and scalable optimisation practices.
• Use data insights, to identify customer pain points in the journey. Presenting recommendations on how we can optimise in these areas.
• Working cross-functionally to optimise experience during trade events and other initiatives.

Help Build, develop and manage weekly reporting on key insights and actions.

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At Frasers Group we're rethinking retail. Through digital innovation and unique store experiences, we're serving our consumers with the world's best sports, premium and luxury brands globally. As a leader in the industry, we're elevating the retail experience for our consumers through our collection of established brands, including Sports Direct, FLANNELS, USC, Frasers, and GAME.

Frasers Group Principles

• Think without limits - Think fast, think fearlessly, and take the team with you
• Own it and back yourself - Own the basics, own your role and own the results
• Be relevant - Relevant to our people, our partners and the planet, Frasers Champion - Our employees are at the heart of our business and we ensure individuals are recognised every single month for their hard work. Frasers Champion is a peer nominated scheme where 8 winners will receive double their pay for a month where they have thought without limits, owned it or been relevant.
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• Employee Welfare Frasers Fit - Our Everlast Gyms Team are on a mission to make our workforce the best, and fittest on the planet! We run free gym classes for employees as well as discounted memberships to our clubs. Frasers Fit is our wellbeing programme which aims to support and improve colleagues Physical, Financial & Mental wellbeing. The app is accessible for every employee and includes training, nutrition and lifestyle advice - all completely free.
• Retail Trust - We know that its not just about physical health, mental wellness is equally important which is why all of our employees get free access and support from the Retail Trust charity. This includes a 24 hour wellbeing helpline, wellness hub, counselling and financial/legal support.

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