On-Trade Beer Brand Activation Lead

C&C Group; Belfast, Greater London, Bristol, Glasgow; On-site; GBP 45,000 - 60,000; Full time

Job summary

A premium drinks company in Belfast is seeking a Brand Activation Manager to lead and execute brand activation strategies for its beer portfolio. The successful candidate will manage diverse projects, collaborate with internal teams and agencies, and ensure brand activations meet consumer needs and business goals. An emphasis on consumer insights and creative communication skills is crucial. This role contributes to building a strong brand presence while supporting sales objectives.

Qualifications

• Experience in managing diverse projects effectively.
• Ability to translate consumer insights into actionable strategies.
• Proven track record in relationship building.

Responsibilities

• Lead the development of below-the-line activation strategies.
• Work with agencies to create impactful brand activation activities.
• Support execution of brand activities on time and budget.

Skills

Consumer insight

Creative skills

Strong communication skills

Job description

A premium drinks company in Belfast is seeking a Brand Activation Manager to lead and execute brand activation strategies for its beer portfolio. The successful candidate will manage diverse projects, collaborate with internal teams and agencies, and ensure brand activations meet consumer needs and business goals. An emphasis on consumer insights and creative communication skills is crucial. This role contributes to building a strong brand presence while supporting sales objectives.