Omnichannel Marketing Manager

Parkside; England; Hybrid; GBP 65,000 - 75,000; Full time

Job summary

A global luxury retail client is seeking a Senior Omnichannel Marketing Manager to lead the development of a comprehensive omnichannel strategy. This hybrid role based in London offers the chance to influence customer experience across various channels. The ideal candidate has approximately 10 years of experience, strong analytical skills, and proven leadership capabilities. This is a newly created position that requires strategic thinking, communication proficiency, and the ability to operate within complex organizational contexts. Competitive salary ranging from £65,000 to £75,000.

Qualifications

• Approximately 10 years experience in omnichannel marketing, retail marketing, brand strategy or customer experience roles.
• A minimum of 3-4 years' leadership experience managing teams.
• Strong analytical capability with confidence working with data and large datasets.

Responsibilities

• Partner with the Director of Omnichannel Marketing to build and shape an overarching omnichannel strategy for the region.
• Drive a consistent and elevated customer experience across retail, digital, outlet and wholesale channels.
• Lead the development and execution of cross-channel initiatives from ideation through to delivery and KPI analysis.

Skills

Omnichannel marketing

Analytical skills

Leadership

Communication

Job description

Senior Omnichannel Marketing Manager / Omnichannel Marketing Manager

Location: London (Hybrid, 3 days in the office)

Salary: £65,000 £75,000

Contract: 18-Month Fixed Term Contract

Start: ASAP

I am currently partnering with a global luxury retail client who is undertaking a significant omnichannel transformation and is looking to appoint a Senior Omnichannel Marketing Manager. This is a newly created position with no existing blueprint, offering the opportunity to build, influence and embed a channel-agnostic strategy across multiple touchpoints.

This role will suit an individual with strong experience within complex, matrixed organisations and a background in analytical, insight-led marketing. The successful candidate will be able to balance strategic thinking with operational delivery and work effectively with senior stakeholders across multiple functions.

Key Responsibilities

• Partner with the Director of Omnichannel Marketing to build and shape an overarching omnichannel strategy for the region.
• Drive a consistent and elevated customer experience across retail, digital, outlet and wholesale channels.
• Lead the development and execution of cross-channel initiatives from ideation through to delivery and KPI analysis.
• Influence senior stakeholders through clear, insight-driven storytelling and high-quality presentations.
• Develop and manage a small team, including direct reports in both London and Geneva.
• Use data, customer insights and performance metrics to identify opportunities, optimise experience, and support strategic decision-making.
• Collaborate cross-functionally with retail, merchandising, CRM, ecommerce, wholesale and brand teams to ensure full alignment.
• Contribute to high-impact strategic presentations, including a significant project scheduled for January.

Candidate Requirements

• Approximately 10 years experience in omnichannel marketing, retail marketing, brand strategy or customer experience roles.
• A minimum of 3 4 years' leadership experience managing teams.
• Strong analytical capability with confidence working with data and large datasets.
• Experience within luxury, fashion, or premium retail (preferred).
• Proven ability to operate within complex organisational structures and manage demanding stakeholders.
• Strong communication and presentation skills, with experience presenting to senior leadership and C-suite.
• Demonstrated ability to deliver end-to-end programmes across multiple channels.
• Comfortable working in a newly created role that requires building frameworks, shaping strategy and working in ambiguity.
• Ability to work three days a week in the London office.