Omnichannel Marketing Director

Veblen International; London; On-site; GBP 90,000 - 120,000; Full time

Job summary

A leading luxury skincare brand is seeking an experienced Omnichannel Marketing Director to shape and deliver an integrated marketing strategy across all channels. You'll lead the marketing strategy for eCommerce, retail, and social, driving customer acquisition and loyalty while managing a talented team. This role offers a unique opportunity to influence brand presence and profitable growth in a fast-paced, entrepreneurial environment.

Qualifications

• Experience in the beauty or luxury industry.
• Proven track record in international markets, including EMEA and USA.
• Ability to manage multiple priorities in a fast-paced environment.

Responsibilities

• Develop and execute a seamless omnichannel marketing strategy.
• Manage performance marketing campaigns, SEO, CRM, and analytics.
• Lead and mentor the marketing team while collaborating cross-functionally.
• Own the marketing budget, ensuring ROI and effective resource allocation.

Skills

Senior marketing leadership experience

Full omnichannel marketing expertise

Strong communication skills

Cross-functional collaboration experience

Job description

We are recruiting for a leading luxury skincare brand with a rich heritage and global presence.

We’re seeking an experienced Omnichannel Marketing Director to shape and deliver a high-impact, integrated marketing strategy across all channels.

This pioneering skincare brand draws on rich thermal heritage to create innovative, science-led formulations. Operating internationally, they are committed to excellence, sustainability, and customer-centric growth, with a presence across Europe, the US, and Asia.

With a strong presence in luxury retail and spa locations, they offer a curated range of treatments and products designed to restore, protect, and visibly transform the skin.

Reporting directly to the CEO, the Omnichannel Marketing Director will lead the global marketing strategy across eCommerce, retail, social, CRM, and partnerships.

The role is responsible for driving both customer acquisition and loyalty while ensuring strong brand presence and profitable growth.

It’s a high-impact opportunity that blends creative execution with strategic thinking, and is ideal for someone who thrives on crafting campaigns that resonate with modern skincare consumers. You’d be joining a scaling global brand and an exceptionally talented team, all focused on elevating visibility and nurturing growth.

RESPONSIBILITIES
Develop and execute a seamless omnichannel marketing strategy across all customer touchpoints.
Oversee brand positioning, messaging, and visual identity across platforms.
Manage performance marketing campaigns, SEO, CRM, and analytics to drive traffic and retention.
Collaborate with creative teams to deliver compelling content and customer experiences.
Lead and mentor the marketing team while working cross-functionally with Sales, Product, and Operations.
Manage partnerships, PR initiatives, and influencer collaborations to boost brand awareness.
Own the marketing budget, ensuring ROI and effective resource allocation.
Analyse competitive landscapes and consumer trends for continuous improvement.

EXPERIENCE REQUIREMENTS
Senior marketing leadership experience in the beauty or luxury industry.
Proven track record in international markets, including EMEA and USA.
Strong communication and leadership skills with cross-functional collaboration experience.
Full omnichannel marketing expertise with a focus on customer acquisition and retention.
Ability to manage multiple priorities in a fast-paced environment.
Able to thrive in entrepreneurial environments.

To speak with one of our consultants about this position please click the ‘Apply Now’ button below.