New Markets Account Executive

Borderless; City Of London; Hybrid; GBP 40,000 - 60,000; Full time

Job summary

A growing digital platform company in the City of London seeks a New Markets Account Executive to identify and validate customer segments in new verticals. You will drive outbound campaigns and collaborate with product teams, requiring a blend of sales strategy and hands-on execution. Ideal candidates will have startup experience and a strong focus on metrics. This role offers flexible work options with a mix of in-office and remote days.

Benefits

25 days holiday plus extra days

Annual learning budget

Monthly team socials

Work-from-anywhere week

Qualifications

• Experience in sales, growth, or go-to-market strategy at a fast-paced startup.
• Ability to identify new market opportunities through hands-on work.
• Comfortable crafting messaging and engaging with customers.

Responsibilities

• Identify and validate high-potential customer segments.
• Run outbound campaigns to generate demand.
• Own the full top-of-funnel motion for expansion.
• Collaborate with Product to align on segment-specific needs.
• Build and iterate on GTM playbooks for positioning.

Skills

Sales strategy development

Market opportunity identification

Data storytelling

Communication skills

Metrics-driven mindset

Job description

About Borderless

We believe in a world where borders are no longer barriers. Since launching in 2023, we’ve helped 400+ UK businesses and thousands of individuals across healthcare, construction, finance, and more. Our digital platform streamlines the UK sponsorship process using automation and expert support.

Backed by Entrepreneur First and Backed.VC, we’re scaling fast — and looking for smart, strategic operators to help us unlock new markets.

Role: New Markets - Acc Exec

We’re hiring a New Markets - AE to lead our push into new sectors and customer segments. This is a commercially focused role, perfect for someone who thrives on building from the ground up — identifying new verticals, launching early campaigns, and creating repeatable GTM playbooks that drive revenue growth.

You’ll sit at the intersection of sales, product, and engineering — using insight, experimentation, and sharp execution to shape our GTM strategy and scale what works.

️ What You’ll Be Doing

• Identify, test, and validate high-potential customer segments across new verticals (initially Universities)
• Run outbound campaigns to generate demand and validate messaging
• Own the full top-of-funnel motion for expansion — from discovery to handoff
• Collaborate with Product to align on segment-specific needs or blockers
• Build and iterate on GTM playbooks, including positioning, sequences, and talk tracks

You Should Apply If

• You’ve worked in sales, growth, partnerships, or go-to-market strategy at a fast-paced startup
• You’re skilled at identifying new market opportunities and validating them through hands-on work
• You’re comfortable crafting messaging and talking to customers directly
• You think commercially and act fast — you\'re not afraid to try, learn, and iterate
• You’re organised, metrics-driven, and can tell a story with data
• Bonus: You’ve worked in regulated or compliance-heavy industries (immigration, legaltech, fintech, etc.)

Interview Process

1. 30 min screening call with Talent
2. 45 min interview with our Sales Director
3. Discovery call with our CTO to create a tailored pitch
4. Final interview with Founders and Sales Director pitching your solution

Borderless Benefits

Culture & Work Setup

3 days in-office (Mon/Tue/Thu), 2 days remote

Monthly in-office lunches

Monthly team socials

️ Annual offsite (last one: Lisbon, this year: Majorca!)

Time Off & Flexibility

️ 25 days holiday + 3 extra days between 25th Dec and 31st Jan

1-week per year work-from-anywhere policy

Growth & Development

£500 annual L&D budget

6-month performance reviews and promotion cycles

Wellbeing & Equipment

Laptop + peripherals

Cycle To Work scheme

Smart Pension

Mental health support via Spill

Gym in Shoreditch Exchange

️ Onsite Barista