New Build Marketing Executive

NHS; Basingstoke; Hybrid; GBP 35,000; Full time

Job summary

A leading UK healthcare provider is seeking a New Build Marketing Executive to manage marketing processes for new home openings. This involves driving commercial performance through effective naming, campaign implementation, and event management. The ideal candidate should have strong organizational skills, relevant administration experience, and proficiency in key software tools. The role offers a competitive salary of £35,000, with hybrid working possibilities involving travel to various locations.

Benefits

£35,000 per annum

25 days holiday plus bank holidays

Life cover

Discounts at major brands

Access to medical specialists

Confidential access to counselling

Qualifications

• Administration experience; ability to work concurrently on multiple projects.
• Strong organizational and prioritization skills.
• Excellent written and verbal communication.

Responsibilities

• Manage processes for marketing new home openings.
• Assist with budget control and reporting.
• Ensure systems support a smooth customer journey.
• Liaise with media, creative, and print agencies.
• Conduct competitor analyses for each new home.
• Source and manage appropriate names for new homes.
• Coordinate with signage contractors.
• Support grand opening event preparation.

Skills

Organizational skills

Verbal communication

Written communication

Proficiency in Outlook

Proficiency in Word

Proficiency in PowerPoint

Proficiency in Excel

Job description

Overview

Barchester Healthcare is one of the UK's market leading healthcare providers, the second largest in the UK with over 250 care homes and hospitals. They have a successful new builds programme with 10 new build homes being built and opened every year for the next three years, and they are rapidly expanding. This role as a New Build Marketing Executive is a rare opportunity to join their marketing team and contribute to the successful delivery of marketing for new home openings.

Main duties

As the New Build Marketing Exec, you will manage processes that underpin the successful delivery of marketing for Barchester's new home openings to drive commercial performance. This includes naming the home, artwork creation, offline campaign implementation, and the opening event. You will also contribute to budget control and reporting, and deliver clear, on-brand collateral for homes to use appropriately.

Job responsibilities

Hybrid working with regular travel to our London office and frequent visits to new build homes across the UK. You will meet on-site teams and tour our new homes.

Responsibilities include:

• Manage processes for marketing new home openings to drive commercial performance, including naming, artwork, offline campaigns, and opening events
• Assist with budget control and reporting; produce on-brand collateral for homes
• Ensure systems support a smooth customer journey; set up call tracking and liaise with digital teams for digital elements
• Liaise with media, creative, and print agencies to ensure timely delivery and on-brand messaging
• Conduct competitor analyses for each new home and present key findings
• Collaborate with Marketing team members to deliver Digital, PR, and CX elements on time
• Source and manage appropriate names for new homes and obtain internal and local authority approvals
• Coordinate with signage contractors for temporary and permanent signage; ensure local marketing tools (collateral, web-to-print) are available
• Support grand opening event preparation and delivery (badges, goody bags, running order, on-site help)

About us

Barchester Healthcare is dedicated to being a leading healthcare provider in the UK, with a growing portfolio of care homes and hospitals and an active new builds programme.

Rewards package

• £35,000 per annum
• 25 days holiday plus bank holidays
• Life cover
• Discounts at major brands and supermarkets
• Access to medical specialists for second opinions
• Confidential and free access to counselling and legal services

Qualifications

• Administration experience; ability to work concurrently on multiple projects to meet deadlines
• Strong organizational and prioritization skills; excellent written and verbal communication
• Proficiency in Outlook, Word, PowerPoint, and Excel
• Self-starter with proactive, can-do attitude
• UK driving licence

Disclosure

This post is subject to the Rehabilitation of Offenders Act (Exceptions Order) 1975; a submission for Disclosure to the Disclosure and Barring Service (formerly CRB) will be required to check for any previous convictions.