Network Connector Director 12 month FTC (Parental Leave)

GroupM; London; Hybrid; GBP 45,000 - 65,000; Full time

Job summary

A leading media company seeks a Network Connector and Strategist to enhance local market insights for global brands. This pivotal role will centralise knowledge and drive strategic initiatives for Unilever's Beauty and Wellbeing brands, fostering collaboration between global and local teams. Join a creative environment with a focus on impactful media strategies.

Benefits

Competitive medical insurance

Generous paid time off

Employee mental health awareness days

Preferential partner discounts

Qualifications

• Proven media agency experience, working with large multi-national clients.
• Up-to-date knowledge of media owners and production agencies.
• Second language is a bonus.

Responsibilities

• Centralise local market knowledge for Unilever's Beauty and Wellbeing business.
• Extract actionable insights for strategic planning.
• Lead communications between global and local teams.

Skills

Communication

Analytical skills

Organisational skills

Education

Bachelor's degree in Marketing, Communications or Business Administration

Tools

Research tools

Job description

About WPP Media

WPP is the creative transformation company. We use the power of creativity to build better futures for our people, planet, clients and communities. For more information, visit wpp.com.

WPP Media is WPPu2019s global media collective. In a world where media is everywhere and in everything, we bring the best platform, people, and partners together to create limitless opportunities for growth. For more information, visit wppmedia.com

About Mindshare : A Leading WPP Media Brand

Mindshare delivers Good Growth for its clients. As u201CGrowth Architects, we drive growth that benefits all stakeholders u2014 better for people, planet, and business u2014 by using media with intention. This approach creates more meaningful connections with consumers, increases consumer trust in the brand, and delivers better outcomes for all stakeholders.

Role Summary and Impact

The Network Connector and Strategist is a crucial member of Mindshareu2019s global client team, working with u00A0 client, global and local teams to u00A0 centralise u00A0 local market u00A0 insight and successfully land u00A0 global work u00A0 in local markets.

The Network Connector u00A0 is u00A0 the key contact with our local media agency network, acting as the conduit for global-to-local and local-to-global knowledge transfer, orchestrating regular communications and updates across the network. u00A0 They are the go-to person u00A0 for global clients and team strategists seeking local market intel and analysis.

You will work with the Global Strategy Partner and Director to fuel global media strategies for Unilever Beauty & Wellbeing global brands (Dove, TRESemme , Simple, Sunsilk , Vaseline) with local market category, competitive and community insights. You u00A0 will ensure the effective cascade of global brand strategies into local markets and u00A0 analyze u00A0 local campaign utilization of global brand strategy and campaign effectiveness (ROI, u00A0 Adstock , etc) u00A0

RESPONSIBILITIES

Centralisation of Local Market Knowledge:

• Establish and maintain a centralised repository of local market knowledge for Unilever's Beauty and Wellbeing u00A0 business, including planning documents, campaign performance data, research findings, and key learnings.
• Foster a culture of knowledge sharing and collaboration between global and local teams.
• Lead the creation of local market media landscapes to fuel global media planning and partner selection.
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Insight Mining & u00A0 Localisation u00A0 of Worldbuilding

• Lead the effort to extract actionable insights from local markets to fuel worldbuilding and strategic planning for Unilever's Beauty and Wellbeing brands u00A0 u2013 across commerce, community, category and culture.
• Collaborate with local teams to understand how global communities and passions translate across different cultures and regions for Unilever's Beauty and Wellbeing brands.
• Identify potential spaces and opportunities for Unilever's Beauty and Wellbeing brands to engage with local communities in meaningful ways.
• Work with specialist functions within Mindshare, especially the insights and innovation specialists, to create compelling audience and channel insights.
• Be an expert at using global tools to mine for audience, category and competitive insight.
• Translate u00A0 local u00A0 insights into compelling narratives and strategic recommendations for global initiatives for Unilever's Beauty and Wellbeing brands.
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Portfolio Prioritization & u00A0 Local Market Requests

• Own u00A0 Portfolio Prioritisation requests to work with cross-functional global and local teams to determine how various [brand / campaign] messages should be balanced in market.
• Have an analyst mindset and the ability to collate and mine large u00A0 datasets u00A0 into actionable u00A0 implications for brands and markets.
• Lead senior client requests for local market data collation and analysis as it relates to media performance, reporting and planning.
  u00A0

Closing the Loop with Local Markets:

• Establish and maintain a clear communication channel between global and local teams working on Unilever's Beauty and Wellbeing brands.
• Ensure that local markets are informed of global strategies, initiatives, and key decisions related to Unilever's Beauty and Wellbeing brands.
• Solicit feedback from local markets on global initiatives and incorporate their input into future planning for Unilever's Beauty and Wellbeing brands.
• Communicate the impact of local market insights on global strategies and campaigns for Unilever's Beauty and Wellbeing brands.

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Skills and Experience

At WPP Media , we believe in the power of our culture and our people. Itu2019s what elevates us to deliver exceptional experiences for both our clients and each other. In this role it will be critical to embrace WPP & WPP Media u2019s shared core value s:

• Be Extraordinary by Leading Collectively to Inspire transformational Creativity.
• Create an Open environment by Balancing People and Client Experiences by Cultivating Trust .
• Lead Optimistically by Championing Growth and Development to Mobilize the Enterprise .

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Knowledge :

• Bacheloru2019s degree in Marketing , Communications, Business Administration, or a related field. u00A0 Proven media agency experience, within local market or global networks, working on large (multi-national) clients. u00A0
• Accelerate knowledge of Mindshare, including the skills and services available and the key people who deliver those services u00A0 across the wider Unilever Central Team, u00A0 the regional/local Centres of Excellence and the Mindshare network.
• Awareness and understanding of research tools, including Mindshare proprietary tools, syndicated services and publicly available data.
• Up-to-date knowledge of media owners, content owners, production agencies, research companies and other suppliers which Mindshare u00A0 and u00A0 our clients can partner with.
• Excellence in communication, u00A0 organisation and client management. Given the global footprint of the Unilever u00A0 business across u00A0 70+ markets, a second language is u00A0 a bonus but not essential u00A0 but u00A0 an u00A0 openness u00A0 to learn and u00A0 build upon the great work of others u00A0 is vital.

Key Attributes:

• Curious u00A0 about humans; u00A0 what makes them tick, what makes them connect.
• Curious about channels; u00A0 new, old and changing, always asking how we can break the mould of how things may have been.
• Always looking for creative new and exciting ways to bring brands to audiences. For the extra u2018sparku2019 or stretch in the plan that may not be expected.
• Challenging u00A0 themselves and others to consider if there is a new way, a better way or an uncharted way to solve business challenges
• Is analytical and able to work with large data sets and mine information for actionable insight u00A0

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Life at WPP Media & Benefits

Our passion for shaping the next era of media includes investing in our employees to help them do their best work, and weu2019re just as committed to employee growth as we are to responsible media investment. WPP Media employees can tap into the global WPP Media & WPP networks to pursue their passions, grow their networks, and learn at the cutting edge of marketing and advertising. We have a variety of employee resource groups and host frequent in-office events showcasing team wins, sharing thought leadership, and celebrating holidays and milestone events. Our benefits include competitive medical, group retirement plans, vision, and dental insurance, significant paid time off, preferential partner discounts, and employee mental health awareness days. u00A0 u00A0

WPP Media is an equal opportunity employer and considers applicants for all positions without discrimination or regard to particular characteristics . We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers.

We believe the best work happens when we're together, fostering creativity, collaboration, and connection. That's why weu2019ve adopted a hybrid approach, with teams in the office around four days a week. If you require accommodations or flexibility, please discuss this with the hiring team during the interview process.

Please note this is a UK based role and requires individuals to have the right to work in this location

Please read our Privacy Notice ( https://www.wppmedia.com/pages/privacy-policy ) for more information on how we process the information you provide.

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While we appreciate all applications received, only those candidates selected for an interview will be contacted. u00A0

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