National Account Manager Sainsbury's & Waitrose

Red Bull; England; On-site; GBP 50,000 - 70,000; Full time

Job summary

A leading beverage company is seeking a National Account Manager to nurture relationships with Sainsbury's & Waitrose in the UK. This role involves developing tailored business plans, achieving growth targets, and managing a team of Account Executives. The ideal candidate possesses strong account management skills, excellent communication, and a proven track record in negotiation. A diverse workforce is valued, promoting creative ideas and opportunities.

Qualifications

• Proven Account management & P&L Accountability.
• Experience managing a direct report with evidence of development.
• Strong communication, organizational and presentation skills.
• Proven ability in high-level negotiation.
• Experience writing and delivering a Joint Business Plan.
• Self-starter focused on results and customers.
• Track record of achievement.

Responsibilities

• Achieve growth targets aligned to customer and company priorities.
• Forecast and drive growth for relevant accounts.
• Manage customer contact strategy effectively.
• Lead, coach and inspire a team of high performing NAE's.
• Be a brand advocate and enhance brand perception.

Skills

Account management

P&L Accountability

Excellent communication

Negotiation

Presentation skills

Self-starter

Direct report development

Job description

Overview

Red Bull UK is currently recruiting for National Account Manager Sainsbury's & Waitrose to be based in the UK. The purpose of this role is to lead and grow the commercial relationship with Sainsbury’s & Waitrose, delivering profitable sales growth. This involves developing tailored joint business plans, managing promotional strategies, and ensuring best-in-class execution across both retail and online channels. The role requires a deep understanding of each retailer’s unique operating model, customer base, and strategic priorities to unlock mutual value and drive category performance. As a key customer-facing representative, the National Account Manager will build strong, collaborative partnerships with stakeholders at both Sainsbury's & Waitrose. By leveraging data insights, shopper trends, and category expertise, the role will identify and capitalise on growth opportunities, negotiate effectively, and ensure the brand remains competitive and aligned with evolving consumer needs in a dynamic retail landscape.

Responsibilities

• Achievement of agreed growth plans by account
• Deliver growth targets that are driven by business plans that are aligned and relevant to your customers and Red Bull priorities. Evaluation of activity within account with learnings applied.
• Forecasting and development
• Forecast, drive growth and track development of all relevant accounts in order to be able to make well informed, accurate and timely business decisions. Ensure accurate forecasts of volume, profit and point of sale material
• Customer Contact Strategy
• Proactively manage customer contact strategy in order to remove obstacles to progress. Timely meetings with contacts to ensure development of overall business plan. Instigate and follow up top to top meetings with selected customers.
• Red Bull Contact Strategy
• Build and maintain internal contact strategy to help meet overall account KBI’s; to include field sales, category, logistics, finance, brand, consumer & sports.
• Category Expertise
• To become an expert in category, consumer and customer covering both your customer base and Red Bull. Positive decisions based on insight both sought and made available. Work closely with internal category contact.
• Lead, Manage & Coach
• To lead, coach and inspire a team of high performing NAE’s working across diverse portfolio of accounts.
• Brand Advocate
• To be a brand advocate to your customers, the trade and Red Bull and mirror the brand values in order to deliver enhanced brand perception at all times.

Your areas of knowledge and expertise that matter most for this role

• Proven Account management & P&L Accountability.
• Experience managing a direct report. Evidence of direct report development.
• Excellent communication, organizational and presentation skills
• Experience of high level negotiation
• Evidence of writing and delivering a Joint Business Plan.
• Self-starter with a focus on results and customers
• Proven track record of achievement

At Red Bull, we exist to give people wiiings. To achieve that, we recognise the value that comes from having a highly diverse workforce that has the freedom and responsibility to realise their ideas and seize opportunities. We make recruiting decisions based on experience, skills, potential and talent: everyone is welcome here.