Mobile Marketing Manager

TEAM; Greater London; Hybrid; GBP 60,000 - 80,000; Full time

Job summary

A leading iGaming organization is seeking a Mobile Marketing Manager to lead mobile campaigns and enhance performance metrics. The role involves collaboration on marketing plans, monitoring KPIs, and developing tracking systems for success. Applicants should have extensive mobile marketing experience, ideally within the UK, and a strong understanding of digital tools. The position offers a competitive salary, hybrid work model, and opportunities for professional advancement.

Benefits

24 days of annual leave

Private healthcare and life insurance

Exciting company activities

Qualifications

• Extensive experience in Mobile Marketing within the UK.
• Proven ability to build and execute creative strategies.
• Expert understanding of digital tracking and reporting tools.

Responsibilities

• Plan, optimise and report on mobile campaigns.
• Monitor and deliver mobile performance within KPIs.
• Develop robust tracking systems for campaign performance.

Skills

Mobile Marketing experience in the UK

Experience with Mobile Ad Networks

Understanding of digital tracking tools

Ability to build creative strategies

Hands-on experience with performance platforms

Tools

AppsFlyer

Google Ads

Facebook Ads

Job description

Benefits

24 days of annual leave, with additional days awarded after 3 years of service.

Hybrid work model: 3 days in the office, 2 days working from home.

Competitive salary plus an annual bonus (eligible after completing probation).

Private healthcare and life insurance provided upon successful completion of probation.

Exciting company activities including monthly lunches, corporate gatherings and many other activities.

A chance to advance professionally inside one of the world's largest iGaming organisations.

Key Responsibilities of the Mobile Marketing Manager

• Set up, plan, optimise and report back on performance across mobile campaigns, including but not limited to App‑to‑app Display (via Ad Networks), Mobile DSPs, Apple Search Ads, UAC, FB App Campaigns.
• Work with the Digital Marketing Manager and Country Managers globally to plan, deliver and execute successful monthly, quarterly and annual marketing plans for channels.
• Closely monitor and deliver mobile performance within defined KPIs (growth volume, conversion rates, CPA & LTV).
• Deliver complex strategies for growth, identify in‑app fraud and mitigate it, assist on other projects such as ASO, creative optimisation and conversion rate optimisation, and nurture junior members of staff and non‑digital stakeholders.
• Collaborate with the Digital Marketing Manager to develop, deliver and execute monthly, quarterly and annual marketing plans for campaigns.
• Identify and test new channels outside of the existing marketing mix to add scale to performance plans.
• Assist on the in‑housing of additional markets in 2025‑2026 for relevant channels per the approved internal in‑housing migration plan.
• Develop robust tracking and measurement systems to ensure accurate campaign performance, working with BI / MA and other stakeholders as required.

Key Skills and Qualifications of the Mobile Marketing Manager

• Extensive experience in Mobile Marketing within the UK; experience in other markets is highly beneficial.
• Previous experience in the iGaming industry (advantageous but not mandatory).
• Proven ability to build and execute creative strategies that drive measurable results.
• Hands‑on experience across major performance marketing platforms, with a core focus on Mobile Ad Networks, Mobile DSPs, Apple Search Ads, Google Ads and Facebook Ads.
• Expert understanding of digital tracking, measurement and reporting tools, specifically AppsFlyer (experience with other MMPs such as Adjust or Singular is beneficial), Mobile Fraud Prevention tools such as TrafficGuard and P360, Analytics platforms such as Firebase and GA4.
• Experience in digital marketing planning and forecasting.
• Experience working with multinational organisations, with an understanding of cultural and regulatory differences.

To apply for this role as Mobile Marketing Manager, please click apply online and upload an updated copy of your CV.