Mobile App Head of Growth & Monetization

Arise; Remote; GBP 150,000 - 200,000; Full time

Job summary

A globally active weight-loss app is seeking a growth and monetization lead to take full responsibility for growth initiatives, optimizing campaigns and user journeys based on data analysis. The ideal candidate will have proven marketing experience, strong analytical skills, and a desire for autonomous work. This is a challenging role offering creative freedom and remote work options, providing opportunities for impactful contributions to company growth. Competitive compensation and paid annual leave are also part of the package.

Benefits

Competitive compensation

Paid annual leave

Flexible scheduling

Permanent remote work

Qualifications

• Proven experience in growth monetization or as a CMO/marketing lead.
• At least 4 years in a comparable business environment.
• Strong analytical skills in pricing and conversion optimization.

Responsibilities

• Take full responsibility for growth and monetization initiatives.
• Develop acquisition, activation, retention, and upsell campaigns.
• Analyze user behavior and market trends.

Skills

Growth monetization experience

Analytical skills

Campaign management

Multi-channel marketing execution

Effective communication

Job description

Seek a new challenge in an autonomous position where your strategic thinking directly drives measurable results. Arise is a globally active weight‑loss app with over 8 million downloads and a 4.7 rating on the App Store. Join us to shape our growth and monetization strategies increasing revenue engagement and retention while helping Arise continue changing lives. If you thrive on setting ambitious goals executing them independently and documenting clear data‑driven outcomes this role is built for you.

Tasks

• Take full responsibility for growth and monetization initiatives from strategy to execution.
• Develop scalable acquisition activation retention and upsell campaigns.
• Set clear measurable goals for all campaigns and monitor ROI KPIs and performance.
• Optimize campaigns pricing strategies and user journeys based on analytics and insights.
• Ensure consistent execution across marketing channels from strategy to messaging and delivery.
• Analyze user behavior market trends and competitor strategies to uncover opportunities.
• Lead process improvements to make growth operations efficient repeatable and data‑driven.
• Collaborate with product marketing and design teams to implement high-impact features.
• Build mentor and scale a team as initiatives grow.
• Document strategies campaigns and outcomes clearly to ensure transparency and alignment.

We’re looking for someone with:

• Proven experience in growth monetization or as a CMO/marketing lead.
• At least 4 years in a comparable business environment (app experience and performance marketing a plus).
• Strong analytical skills in pricing conversion optimization and ROI-focused campaign management.
• Experience planning executing and optimizing multi-channel marketing campaigns.

We’ll be a great match if you:

• Thrive on measurable results and clear KPIs.
• Prefer autonomous work and taking ownership of outcomes.
• Excel at implementing growth strategies with precision and foresight.
• Enjoy prioritizing actions that maximize impact.
• Can create order out of complexity and define processes where needed.
• Prefer action over bureaucracy meetings that should have been emails are your enemy.
• Communicate effectively in English (German or Russian a plus).

Benefits

• Full ownership of growth initiatives with direct measurable impact.
• Challenging high-responsibility role with creative freedom.
• Flat hierarchies and close collaboration with the CEO.
• Permanent remote work with flexible scheduling.
• Exciting tasks steep learning curves and the ability to shape the future of Arise.
• Competitive compensation and paid annual leave.

Get in touch!

Send us:

1. Your CV
2. An informal cover letter detailing how you will drive measurable growth and monetization

Were looking for someone who thrives on results clarity and action and we cant wait to work with you.

Bernhard and Team