Media/marketing executive

Construction payment scheme; Cardiff; On-site; GBP 30,000 - 50,000; Full time

Job summary

A prominent media marketing firm in Cardiff is looking for a candidate to drive brand visibility through strategic media planning and execution across various channels. This role involves developing marketing strategies, managing content creation, executing campaigns, and analyzing performance to enhance customer engagement and acquisition. Ideal candidates should have a strong understanding of both digital and traditional media environments. This role offers the opportunity to significantly impact the company's brand presence.

Responsibilities

• Develop and manage media marketing strategies aligned with company goals.
• Conduct market research and analyze competitor behavior.
• Create and manage multimedia content for various platforms.
• Execute and optimize paid advertising campaigns, including social media.
• Monitor and analyze campaign performance using analytics tools.

Job description

The Media Marketing role is responsible for driving brand visibility, engagement, and customer acquisition through strategic planning and execution across digital and traditional media channels. This person bridges creative content with data-driven strategy to achieve business objectives.

Key Duties and Responsibilities

Strategy & Planning

• Develop, implement, and manage comprehensive media marketing strategies that align with overall company goals.
• Conduct market research and competitor analysis to identify trends and target audience behavior.

Content Management

• Create, curate, and manage engaging multimedia content (e.g., graphics, videos, written copy) for various platforms (e.g., social media, website, email).
• Maintain consistent brand messaging, voice, and tone across all media channels.

Campaign Execution

• Plan, execute, and optimize paid advertising campaigns (PPC, social media ads, display, etc.), including budget allocation and audience targeting.
• Manage day-to-day handling of social media accounts, including scheduling posts and community engagement.

Performance Analysis

• Monitor, analyze, and report on campaign performance using analytics tools (like Google Analytics, social platform insights).
• Identify key performance indicators (KPIs) and use data-driven insights to refine and optimize strategies for better reach and conversion.